Description
Make the most of your legs with Morphy Richards Epilators, that gently remove your hair from the root leaving you with smooth and silky skin for long. Legs so beautiful that you just want to show them off.
Print advertisement created by Contract, India for Morphy Richards, within the category: Electronics, Technology.
Creative Directors: Juju Basu, Raj Nair
Art Directors: Juju Basu, Avinash Parab
Photographer: Amol Jadhav
Additional credits: Anil Kadam

what a challenge to the roots ! hats off .
bite me

Superb...
I prefer this one than the other, because the attitude,
and the disorder give a best impact ( in my opinion ).
And ... Bravo ;-)

Sorry but I might be nagging a bit but I doubt the target audience will understand the full message. The agency itself confirms that by placing an explanation underneath the ad.

you still a noob jack mancer? bah! superb ad, and might i add how lovely it would be if lots of ladies started wearing such saris in India, at least to parties if not on the streets

Pity about the sari; no beauty-legs -- whats the message?

two nice ads with two hot looking ladies.

Like the rebellious attitude. Well done.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

love it

Convincing picture. (Is it Morphy Richards epilators or Photoshop the real depilator?).
Brands are brewed in your head!

Nice work !!
Live with Passion

on target.
"If you are irritated by every rub, how will you be polished?"
— Rumi

Simple, clear and daring. Very good.

great idea...

Bof... I'm not convinced. The idea is fun but... I don't know x)
//usevertising v.s badvertising//
C'est une question de vie ou de mort.

I love the whole revolutionary look and feel. The model did a great job too. Very very nice work!!!
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Well executed, nice concept, but the copy needs a little more work on it.

sexy : )

I think this should be a creative platform for the brand. I would use this formula on all of their products, regardless of the concept.

is really job excelently idea

Like it.
Nice Creativity. Hope Indian People take it positively...!

No need of a copy, the message is obvious. Clever idea that reminds me of a 10 years old campaign for a shoe brand:

Really a good one . Excellent execution
RAM KATE

superb work

superb work

the idea is very interesting. The implementation is very good. I just believe that the motives cause cultural problems. The robes have fixed meaning in the countries. It is very risky to cut them.

It would be interesting to know what TA thinks of it :)

great. Excellent execution.

nice
copywriter

gr8!!

excellent work of art and designing....
WA
Waseem Alam

nice work!!!

i hope the agency and the clients know that there is something called a mini skirt.
why wud i wear a sari and then cut it just to show my legs.

It works well.

Beautiful! .... Love it .... The idea. The execution. The model.... Everything spot on !!... Great work.
Amateur for life!

wow

impactful
Love creating ads..

Nice!