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Water World, 1

Campaign
Agency Network: 
Published/Aired: 
April 2009
Mormaii:  Water World, 1

Description

Print advertisement created by Ogilvy, Brazil for Mormaii, within the category: Fashion.

Caption

70% of the world is waiting for you.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler
Copywriter: Erick Stossel
Illustrator: Nuts Studio
Photographer: Nuts Studio
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robbierae's picture

i like these

robbierae
Activity Score 84
battlefield's picture

this stupid idea been done over a 100x by now. move on

battlefield
Activity Score 49
Copywriter
gon_enelcamino's picture

like the copy

gon_enelcamino
Activity Score 838
Underground
wonwaywoo's picture

I like the same!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Guest's picture

its a good one.

Guest
Hibon's picture

Interesting idea... if done please show.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

im not sure if i would like to get inside that 70% with those creatures...

Guest
mmackinven's picture

70% of those creatures are harmless :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

adlogic.india's picture

Fish That Killed Croc Hunter Steve Irwin

adlogic.india
Activity Score 55
Graphic Designer at hyderabad-india
mmackinven's picture

Ah but the Manta Ray didn't, they're peaceful giants.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

similar idea to the french work about rubbish in the ocean

Guest
Tommy G.'s picture

I second gon_enelcamino. The copy is very good, strong point in this ad.

I'm not a big fan of the photography. weird cropping

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Guest's picture

id never let my kid swim with fucking rays. theyre extremely aggressive and will impale you! and those dark colours make this impression even worse! really bad ad!

Guest
dani_boi's picture
dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

Ernestin's picture

I don't know if you noticed, but the object is bigger underwater (what happens naturally) in the campaign you sent. In this one, the people are smaller. In my opinion the line is very good and the art supports it well.

Ernestin
Activity Score 25
Dzsoi's picture

... yeah, that is why it is forced. People look bigger underwater. But the line is good indeed, should've given more thought to find a great visual.

Dzsoi
Activity Score 8611
Copywriter
Tulio Malone's picture

Very nice campaign. Love the copy.

Tulio Malone
Activity Score 12
jackmancer2017's picture

Great campaign great line.

jackmancer2017
robert saravanan's picture

Perfect art direction for the perfect copy.

robert saravanan
Activity Score 32
Art Director at SON Design Agency
Guest's picture

the idea seems good,but let me feel that a dangerous place^^^^

Guest
velle's picture

i love the line but i dont see how it relates to the visual, although the visual as a standalone is a beautiful.

velle
Activity Score 1550
Copywriter
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