Description
Print advertisement created by Ogilvy, Slovenia for Morela Optics, within the category: Professional Services.
We see the same things differently.
Creative Director: Jure Požun
Art Director: Branislav Milošević
Copywriter: Andrej Baša, Bor Kolarič
Highest Rated
So this company is giving itself salve over an existing wound, and assuaging itself by spinning it into their own theme so nothing has to be done to cure/solve the problem.
Because of this ad i won't buy their products.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Am totally flummoxed by this campaign........it makes no sense...do the glasses make one mistake this very well dressed 'homeless' chap as being a fashion model? So they make you see things incorrectly??
Not a good idea methinks!
it's a little convoluted, but the idea is that while most people see a bum, they see urban fashion – a social perception. and that with glasses, you see objects more clearly – a visual perception. at least i think that's what they're getting at. regardless, it's a messy idea.
that's the guy i saw eating his own scabs yesterday. not entirely sure i'd want him associated with my product.
would be nice if the concept had anything to do with the product.
"check out this fruit stand! now buy a Ford!"
So this company is giving itself salve over an existing wound, and assuaging itself by spinning it into their own theme so nothing has to be done to cure/solve the problem.
Because of this ad i won't buy their products.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
The concept gives the possibility for everyones own perspective. Me like!
photography
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