The kingdom of snow, Proclame

Campaign
Agency Network: 
Published/Aired: 
February 2011
Monterosa Ski:  The kingdom of snow, Proclame

Description

Print advertisement created by 3d'esign, Italy for Monterosa Ski, within the category: Transport.

Caption

Every year we knight new skiers. 38 lifts, 67 slopes and 180 km of fun to live a new exciting adventure every day. Welcome to the kingdom of snow.

Advertising Agency: 3d'esign communication, Milan, Italy
Creative Director: Giovanni Trabucco
Copywriters: Alberto Crignola, Vito Luigi Giannoccaro
Photographer: Damiano Levati
Postproduction: Thomas Lavezzari
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luispiter's picture

jajajaja... i like it

luispiter
Activity Score 2746
comunication
abake's picture

Huh?
What is this about?
Whatever it is, looks pretty bland and uninspired to me.

abake
Activity Score 1214
RMG Connect Colombia
jackmancer2017's picture

From the thumbnail it looked more like a marriage proposal. I don't like it, doesn't tempt me to go skiing.

jackmancer2017
the_lizard_king's picture

I totally agree with jack on this one. It will work only if skiing was a sissy sport!

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

perromalo's picture

Queers?

perromalo
Activity Score 427
Creative Director at Mateo&co
MarioLuigi Bros's picture

Ma che è sta roba???

MarioLuigi Bros
Activity Score 203
Hobbez's picture

I like it, its fun.

I bet it is easy for people who visit the ski resort to re-create this image. Kind of like the Captain Morgan pose. True, this is more specific so it can't be nearly as powerful as "The Captain", but I could see a prominent local display of user submitted photos mimicking this spot to help give attention to these resorts.
(Ideally, the skiers could find this same spot. Hopefully the spot is a genuine part of their resort.)

Extra thoughts:
I am another one who thought it was a marriage proposal at first from the thumbnail.
It is easier to recognize the medieval visual pun with this "knighting" pose when compared to the "sword in the stone" pose the other ad uses.

Hobbez
Activity Score 19
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