Also From This Campaign 4
Description
Print advertisement created by Venables Bell & Partners, United States for Montana Meth Project, within the category: Public Interest, NGO.
My sister always looked up to me. Even after I made her an addict.
Meth. Not even once.
Creative Directors: Paul Venables, Greg Bell
Copywriters: James Robinson, Eric Liebhauser
Art Directors: Ray Andrade, Tavia Holmes, Blake Bakken
I swore never to post a negative comment. Then I saw this campaign.
That's 11 anti-meth ads I've seen on this site today...and all from the same place. What the hell's going on in Montana?!
you are right summerA.
they are not as powerfull as what we have seen till now.
but still a fantastic campaign
Ooh. I actually quite like this.
It won't win any awards but, for me it works.
so good!
we´ve seen so many similar ads in this kind of client...
this is refreshing. the kind of thing that works, indeed.
definitely, it works.
I wouldn´t use refreshing to define them, lol. It´s not a brand new way to deal with this sort of subject. Strong images have always been used to condemn drug adction. At least this campaign brings some great copy and makes you wonder what´s the story behind them. Maybe that´s the reason why it works so well.
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