Agency Network: 
Published/Aired: 
March 2007
Montana Meth Project:  Sister

Description

Print advertisement created by Venables Bell & Partners, United States for Montana Meth Project, within the category: Public Interest, NGO.

Caption

My sister always looked up to me. Even after I made her an addict.
Meth. Not even once.

Advertising Agency: Venables Bell & Partners, San Francisco, USA
Creative Directors: Paul Venables, Greg Bell
Copywriters: James Robinson, Eric Liebhauser
Art Directors: Ray Andrade, Tavia Holmes, Blake Bakken
Log in or register to post comments
pinkusfloydus's picture

I swore never to post a negative comment. Then I saw this campaign.

pinkusfloydus
Activity Score 90
Copywriter
Boony wants a beer's picture

That's 11 anti-meth ads I've seen on this site today...and all from the same place. What the hell's going on in Montana?!

Boony wants a beer
Activity Score 380
Art Director
ivan's picture

No more this month, I promise!

ivan
Activity Score 12
Creative Director at Ads of the World
SummerA's picture

The previous ones were actually good. Now they're pushing it.

SummerA
Activity Score 154
Other
roman-schwienbacher.com's picture

you are right summerA.
they are not as powerfull as what we have seen till now.
but still a fantastic campaign

roman-schwienba...
Activity Score 1021
Photographer
A. J. SMITH's picture

Ooh. I actually quite like this.

It won't win any awards but, for me it works.

A. J. SMITH
Activity Score 2822
Tapper's picture

Enough already

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
A. J. SMITH's picture

Oh dear.

A. J. SMITH
Activity Score 2822
_inkpact's picture

so good!
we´ve seen so many similar ads in this kind of client...
this is refreshing. the kind of thing that works, indeed.
definitely, it works.

_inkpact
Activity Score 84
Art Director
sbr's picture

I wouldn´t use refreshing to define them, lol. It´s not a brand new way to deal with this sort of subject. Strong images have always been used to condemn drug adction. At least this campaign brings some great copy and makes you wonder what´s the story behind them. Maybe that´s the reason why it works so well.

sbr
Activity Score 143
Art Director
elmikel's picture

Strong campaign. Really nice work!

elmikel
Activity Score 1147
Illustrator
NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections