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Career Moves, 3

Campaign
Published/Aired: 
August 2017

Description

Print advertisement created by Miami Ad School, Germany for Monster, within the category: Professional Services.

Caption

Always a winning career move

Advertising School: Miami Ad School, Hamburg, Germany
Art Director / Copywriter / Illustrator: Alex Lungu
Additional Credits: Niklas Frings-Rupp, Savina Mokreva
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Highest Rated

Faycal Ben Abdellaziz's picture

Clever, nice illustrative play on words. Can't fault it - nicely executed. Nice overall brand message. Using the word nice quite a bit, as clever but would've loved to have seen the creative aspect pushed harder.

Faycal Ben Abde...
Activity Score 18
Head of Group Brand at National Australia Bank
Faycal Ben Abdellaziz's picture

Clever, nice illustrative play on words. Can't fault it - nicely executed. Nice overall brand message. Using the word nice quite a bit, as clever but would've loved to have seen the creative aspect pushed harder.

Faycal Ben Abde...
Activity Score 18
Head of Group Brand at National Australia Bank
Carlos Camacho's picture

It’s a 1+1=2… Execution is too literal, it shows, tells and explain. There are no missing dots for the audience to connect.

Visual and art direction falls short. Lacking appeal.

Carlos Camacho
Activity Score 12
Executive Creative Director at J. Walter Thompson Shanghai
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