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Vicky's picture

3 drugs in one night??!! A normal person should not be able to walk!
It made want a good glass o Scotch. I just cant wait to 6 o clock!

Vicky
Activity Score 375
Creative Director
teenie's picture

This message is kind of off. One of those factors alone makes it unwise to drive, let alone a mix of all 4. It sounds like it's advocating not mixing these together, rather than not driving under the influence of drugs, alcohol OR fatigue. Perhaps something was lost in the translation, though.

teenie
Activity Score 1894
Copywriter
ellehcimeo's picture

I'm afraid nothing was lost in the translation. Your interpretation is spot on. This ad is so litteral and the message is ridiculous. So your friend will be okay to drive if they just drink then? Oh, so no mixing the alcohol and drugs! One or the other is fine. Take note people!

ellehcimeo
Activity Score 3376
Art Director
B128's picture

You become one of the X-Men?

B128
Activity Score 392
Art Director
FPO's picture

oh sweet! count me in!

FPO
Activity Score 58
Art Director
addyhoch10's picture

i knew it. the right mix of speed, alcohol, marijuana and fatigue turns you into wolverine.

addyhoch10
Activity Score 2592
Art Director
roman-schwienbacher.com's picture

i have to try this tonight.
the moon will be full.

roman-schwienba...
Activity Score 1021
Photographer
Vicky's picture

3 drugs in one night??!! A normal person should not be able to walk!
It made want a good glass o Scotch. I just cant wait to 6 o clock!

Vicky
Activity Score 375
Creative Director
addyhoch10's picture

actually it's 2 drugs (unless you include fatigue as a drug). by "speed" (vitesse) they mean the rate of motion, not the drug.

addyhoch10
Activity Score 2592
Art Director
Javi Ending's picture

Maybe if you drive under the influence of marijuana and alcohol you got a good mix because alcohol makes you drive fast and marijuana makes you drive slow. If you mix em' together you'll drive at the correct velocity just don't mix speed and fatigue though.

Javi Ending
Activity Score 130
Copywriter
bigbadfatmadafaka's picture

....its not persuasive at alll in fact i want to get high tonight and get like that monster...

bigbadfatmadafaka
Activity Score 486
Creative Director |

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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

buddhaofsuburbia's picture

Simple fix:

With speed, alcohol, marijuana or fatigue, you’re no longer yourself on the road.

**********************************************************************
Need a copywriter? Call me.

1. emotion + insight + debunking category = Ad

2. Fresh strategy + vivid execution = Award

3. Idea + Co-opting culture = Brand Momentum

buddhaofsuburbia
Activity Score 49
Copywriter |

**********************************************************************
Need a copywriter? Call me.

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