Advertisement

Monster

Published/Aired: 
May 2007
 Monster
 Monster

Description

Caption

Movie with the girlfriend, popcorn and soda. There goes another 50. the only thing left is to draw blood.
Rent a movie. Fear is only on the screen.

Advertising Agency: Mr. Brain, Brazil
Creative Directors: André Sartorelli, Ézio de Castro
Art director: Leandro Rossini
Copywriter: Cristiano Guimarães
Photographer: Daniel Madsen
Translation to English: Juliana Wenceslau, Jason Hobbs
Log in to post comments
theredm's picture

These 3 aren't bad concepts but I really don't like the "Rent a movie. Fear is only on the screen." quote. Maybe Brazilians dig it, but Oregonians don't.

theredm
Activity Score 252
Graphic Designer
MarceloG's picture

I haven't seen the original one, but by my translation it's really good (I'm Brazillian).. And the copies are very true. Specially the one that mentions money. A movie on atheater here costs a lot. Popcorns and sodas also in theaters also.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
PaulyG_fill in the blank's picture

I dont get the message here. They say that 'Fear is only on the screen", but all the headlines suggest that fear is everywhere.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Andreas TM's picture

When you RENT the movie it's only on the screen.

Andreas TM
Activity Score 129
Creative Director
sloppy4's picture

sitting at home, yet again, burying farts in the couch seems more of a horror story to me.

sloppy4
Activity Score 1492
xyz's picture

Is this a store that ONLY rents horror movies? If not, would have liked this campaign a lot more if all three weren't based on horror movies. They could have easily dropped the tag and used visuals and headlines touting other movie genres like drama and comedy.

xyz
Activity Score 23
Copywriter
MarceloG's picture

Great idea, xyz.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
me thinks's picture

I just love it. Cheers.

me thinks
Activity Score 722
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement