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Own it all, 4

Campaign
Agency Network: 
Published/Aired: 
January 2009
Monopoly:  Own it all, 4

Description

Print advertisement created by JWT, Germany for Monopoly, within the category: Gaming.

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
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Highest Rated

rody100free's picture

Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.

rody100free
Activity Score 2
amin24e's picture

good
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
TRICKY's picture

hahahahaha nice one have you noticed the shape of the key holder i bet this babe would love to have one
hats off to the AD/photographer

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

gmint7's picture

:::J:::

LoL. good eye TRICKY

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

StarlaY's picture

I just LOVED this! good job.
“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

haha yea they totally look like dicks... took me a while to find lol

Guest
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

ADcoke's picture

good one

ADcoke
Activity Score 160
buscando trabajo
andrewnhem's picture

I think the art direction is neat! I wonder how the Banker or Free Parking would be portrayed in this style...

andrewnhem
Activity Score 27
Copywriter
short shorts's picture

What's Waldo doing on the left?

--
http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Singularity's picture

I feel like this whole campaign is a creative idea, and helps remind people about Monopoly, but beyond that I don't think it conveys any sense of fun or really anything about the game itself. Basically, its a big reminder for people who already know what Monopoly is.

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

gmint7's picture

:::J:::

agree.

well.. maybe that's what they want. (to remind)

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

iwannatalktosamson's picture

Great idea. So simple. So rooted in the product. Nice work.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
missed my turn's picture

Sick.

missed my turn
Activity Score 426
premc's picture

gud one 5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

reject_subject's picture

I like the whole campaign!

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
Codebreaker's picture

i'm 100% lost in this ad

Codebreaker
Activity Score 19
Art Director at Malaysia
pavel's picture

It´s great, congrats!

pavel
Activity Score 155
Art Director at JvM Alster
Guest's picture

Nice

Guest
Guest's picture

Good campaign. I am commenting on this of the four simply because of the pigtails. :) Personally, I enjoyed the "Watch where you land" ad series more. I don't see them on this site, but the ads were based around the small metal tokens: the top hat, a Scottish Terrier, and the car.

Guest
sebascmb's picture

very nice

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
Guest's picture

Very well done. Moving Monopoly away from being a family game to something you play at dinner parties with friends or uni students can play with flatmates and so on.. I tip my hat.

Guest
Guest's picture

This years semi-scam ad for Monopoly. Made to win in Cannes, nothing more nothing less.
But hell, it´s good, as all award-ads.

But in all Honesty,Monopoly, it´s not really a product that needs reminding people about what the hell it is. And this ad/ads expects the viewer to know everything already. haha. If you don´t already know the game, you don´t get shit from the ads.

hahahaha...holy crap. That´s dumb.

BUT they´re good. Isn´t that weird?

Guest
sanjug1's picture

Very Nice Campaign

No one can be told what the creativity is.... you have to create it for yourself.

sanjug1
Activity Score 17
Graphic Designer |

----------------------------------------------------------------------
No one can be told what the creativity is.... you have to create it for yourself.

Copy_ranter's picture

Simply amazing! Has "I wish I did it" all over it.

Good job team!

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Guest's picture

GREAT!!!!!!

Guest
Wadih A3's picture

ja ja ja ja nice! very very nice

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Guest's picture

super super super super super super

Guest
Guest's picture

bueno, bueno, bueno, dueños de todas las propiedades para cannes..jejeje

Guest
patUDAY's picture

Good idea.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

jeann's picture

simple, and cute.

jeann
Activity Score 107
LASALLE College of the Arts
mark09's picture

Great art direction.

mark09
Activity Score 90
rody100free's picture

Very very good art direction. I really want to know how to create this kind of picture. I'm account executive, then not a brilliant Art Director, but I'm learning Photoshop and so on.

rody100free
Activity Score 2
Guest's picture

I don't think there is anything really clever about this ad

Guest
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