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Own it all, 3

Campaign
Agency Network: 
Published/Aired: 
January 2009
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Monopoly:  Own it all, 3

Description

Print advertisement created by JWT, Germany for Monopoly, within the category: Gaming.

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
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TRICKY's picture

there is something fake about the reflection of the woman on the couch and the elements on the table seem to be flying
in the previous one i got the feeling of "pay as you stay" but in this one i don't get it

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

theanc's picture

This is cool as well but I agree with Tricky about the "pay as you stay" thing.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Pay as you stay?

I thought this was an ad for the game Monopoly. In the game there are pieces that you can purchase that represent houses and hotels. The houses are made of green plastic and the hotels are made of red plastic. The addresses shown are properties you can purchase from the board. "Own It All" Am I missing something?

Guest
Guest's picture

Good call. This really is a no-brainer. Red = hotel, green = house.

Guest
uncletui's picture

Right....

uncletui
Activity Score 65
photographer
Ravages's picture

Good campaign, I think. One q: how many hours of photoshop skullduggery did it take?

Ravages
Activity Score 842
Guest's picture

I can imagine a hell of a lot.

Nice Campaign.

Guest
Guest's picture

Whilst this campaign is sure to pick up plenty of awards the biggest winner is the client... Monopoly sales are going to be insane!

Guest
Guest's picture

Hi Petra Sievers!

Guest
Guest's picture

Cool

Guest
Guest's picture

No connection here. You have to know about the game to get the ad. What's the point of a general awareness ad that's aimed exclusively at the generally aware? Weak. 10 points for photoshop work, though. Only wish it had been done on a good concept.

Guest
patUDAY's picture

Good idea 2.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

One more time ... someone show me where they ran a double-page, 4C ad for MONOPOLY. Faaaaaaaaake!!!

Love
Der Senator

Guest
Guest's picture

Keine einzige der hier gezeigten Reklamen habe ich je in Deutschland zu sehen bekommen. Euer Germany scheint ein anderes Land zu sein. Very strange here

Guest
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