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Own it all, 2

Campaign
Agency Network: 
Published/Aired: 
January 2009
Monopoly:  Own it all, 2

Description

Print advertisement created by JWT, Germany for Monopoly, within the category: Gaming.

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser
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TRICKY's picture

nice one

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

jawtok's picture

I'm really going to start thinking that you are "just commenting to gather points" You are everywhere, hahaha

jawtok
Activity Score 183
Art Director at BBDO Cape Town
TRICKY's picture

i am and i am inviting you to a drink

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

boarwalk is blue.

Guest
Guest's picture

boardwalk it's blue.
Nice artwork

Guest
Guest's picture

Yes, but the hotels are red.

Guest
Guest's picture

I think this ads don't transmit the real feeling of playing Monopoly. The excitment of being the owner of X number of properties or the first buyer of the most expensive property.

That's my opinion. Someone agree?

Guest
Guest's picture

The red is showing it's a hotel.

Guest
Guest's picture

it's the hotel's colors!

Guest
Guest's picture

The property is blue, but the hotels you purchase are red plastic :D

Guest
Guest's picture

Boardwalk is blue, the plastic monopoly houses only come in blue and red

Guest
rebelscum's picture

I wanna know how this was created. Was it rendered in a 3D program, or was the space shot and then colourized?

IN either event, I'm sold.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Chris's picture

Looks like a bit of both.

Nice Campaign.

Chris
Activity Score 1935
Art Director
Guest's picture

One thing: if you're in a house or a hotel, it means your lossing a lot of money. Maybe it would have been better to show people piss off being their.

Guest
Guest's picture

Awesome stuff guys! Thumbs up to the team involved.

Keep wroking.

Guest
copylad's picture

very very neat!

copylad
Activity Score 121
Copywriter
Guest's picture

Own it all! Brilliant.

Guest
Blair Semenoff's picture

Great campaign, very appealing to the eye.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
patUDAY's picture

This too good idea.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

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