Agency Network: 
March 2016
Monopol:  Grey


Print advertisement created by Athos, Bolivia for Monopol, within the category: House, Garden.


Color makes personality.

Advertising Agency: Athos, Santa Cruz, Bolivia
Creative Director: Pablo Leiva, Fernando Fernandes, Matias Ibaceta
Art Director: Fernando Fernandes
Copywriter: Matias Ibaceta
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Nike Diesel's picture

this campaign makes no sense at all.
what's the connection with the colors and the names? is it a Bolivian thing or sth?
cus it seems like Dorian is a pretty grey person and that's usually not a good thing.

Nike Diesel
Activity Score 13708
Art Director
Planner Joe's picture

I'm guessing Dorian Gray / Pink Floyd / Jack Black / James Brown
Still a bit far fetched to me

Planner Joe
Activity Score 21
Nike Diesel's picture

way too much to ask from a reader because they're not famous enough for the average wo/man.
unless the TG is specified here, this surely fails in terms of art direction and getting the message through.

Nike Diesel
Activity Score 13708
Art Director
Royale With Cheese's picture

Not famous enough? Are you serious?

Royale With Cheese
Activity Score 33
kleenex's picture

junk ads.

Activity Score 58777
Web Designer/Developer
anjonandes's picture

good job ... basic and powerful.

Activity Score 16
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