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20 years later, 4

Campaign
Agency Network: 
Published/Aired: 
April 2014
Mondo Sonoro:  20 years later, 4

Description

Print advertisement created by TBWA, Spain for Mondo Sonoro, within the category: Media.

Caption

20 years writing about music. Mondo Sonoro.

Advertising Agency: TBWA, Madrid, Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor
Art Director: Luis Gutiérrez
Copywriter: Ramiro Urrutia
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Highest Rated

morse's picture

Great campaign!

morse
Activity Score 18159
Art Director |

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morse's picture

Great campaign!

morse
Activity Score 18159
Art Director |

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NY Belfry's picture

The headlines are entirely relying on you knowing what songs they're talking out. I guess its a decent retention campaign but I can't feel it work outside of the audience.

NY Belfry
Activity Score 1045
Other at City College of Technology
Pete R.'s picture

You need to know context, but good.

Pete R.
Activity Score 3412
Illustrator
S.Shivaramakrishnan's picture

Could you kindly explain the concept behind these ads?

S.Shivaramakrishnan
Activity Score 6
Copywriter at Ogilvy, Bangalore, India
kleenex's picture

not a bad set of ads.

kleenex
Activity Score 58797
Web Designer/Developer
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