Agency Network: 
July 2013
Moms Demand Action For Gun Sense In America:  Dodgeball


Print advertisement created by Grey, Canada for Moms Demand Action For Gun Sense In America, within the category: Public Interest, NGO.


One child is holding something that’s been banned in America to protect them. Guess which one.
We ban the game dodgeball because it's viewed as being too violent. Why not assault weapons?

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka
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Highest Rated

Troll's picture

It's a great campaign. Powerful stuff.

Activity Score 677
Copywriter |


certaintly's picture

like the idea, but not the copy

Activity Score 3994
morse's picture

Powerful idea and I think the photos are great.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

stke's picture


Activity Score 274
kleenex's picture

All of them are solid ideas.

Activity Score 58623
Web Designer/Developer
monoliz's picture


Activity Score 1304
adri10288's picture

Amazing campaign! I think the best idea was hiring a Canadian agency to initiate a dialogue about an American problem - because after all, poking fun at American gun laws is a favourite Canadian pastime.

Activity Score 337
Copywriter at Zebra Studios
Troll's picture

It's a great campaign. Powerful stuff.

Activity Score 677
Copywriter |


American soldier's picture

When the government takes away weapons you will feel safe. But when the government then turns on you with those same weapons.. how will you feel then you stupid people. People kill people not guns.
There is a car accident caused by a drink driver who do you blame the driver or the alcohol.. think about it. You people will see.. One day you will be glad we have weapons. Right now you are blinded by stupidity and you have nothing else to do with your worthless lives.

American soldier
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