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whitespace's picture


good one!

Activity Score 1953
Creative Director
bigbadfatmadafaka's picture

LOL...I kind of like it.

Activity Score 486
Creative Director |

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Spanky's picture

why would anyone like this? it's a shitty before and after ad with better photography.

Activity Score 4897
esotericusername's picture

you don't get it do you? Thats okay.

Activity Score 313
Art Director
Spanky's picture

i get it. she's running after her kids. still a bad ad in my opinion.

Activity Score 4897
advert2ad's picture

TOO GOOD awesome man..........
4 outta 5.

Activity Score 237
Other |


Rog's picture

More like "energy drink for HAVING kids" by the look of her! :)

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

Energy drink for kids? or diet drink for moms?

me thinks
Activity Score 722
• ω •'s picture

nice thought.

• ω •
Activity Score 193
Art Director
picturejockey's picture
Activity Score 658
Creative Director at RK Swamy BBDO |
View Navin Harish's profile on LinkedIn

spiderbear's picture

I like how they've turned what looks like another before / after slimming ad into one that actually promotes a benefit. More energy = More running around for kids = Less weight for Moms . Cool. But was there REALLY a need for FOUR ads, all with the same given benefit? Apart from alleviating the monotony of seeing the same ad all the time, that is.

Activity Score 20
Beatboxer's picture

Very creative, extremely good!!!

Activity Score 1517
Bianconiglio's picture

1- I think this kind of creativity is dedicated to us. Too difficult to understund for the masses.
Make a test on 30 women on the road and tell me the % of understunding.

2- Energy for kids is not a good insight for mothers. Nutrition, feed, vitamins are insinghs.
But energy? Do you think a mother wants her kid more and more active? I thing kids are enouth active.

good creativity, but only for advertising people

(As usual, sorry for my english. I hope you will understund)

Activity Score 406
esotericusername's picture

"Too difficult to understund for the masses."

Oh you're so right! The masses couldn't possibly live up to the intelligence standards of the advertising creative community! What were they thinking? At my agency we have a machine that analyzes the IQ necessary to contemplate the deep profound thoughts that we inject into ads. When you create content that is meant to sell such items as sugary drinks, cookies and sometimes even crackers, you’ve got to be careful.

Activity Score 313
Art Director
Bianconiglio's picture

It is not a question of "intelligence". The question is about "forma mentis".

If you work in advertising you have a different approach to the ad. Very different.
You stop to watch it. You go in search of the idea. If you dont' find the idea... you stop and go twice in search of it.

But for the masses, your ad probably suks. If your idea is not simple and clear.... your ad is good only for creative people.

Advertising must sell producst.

Activity Score 406
esotericusername's picture

Oh gawd, I'm about to sound all suity. This probably isn't the right ad to have this debate on, given that it's most likely a scam. But this is the way I see it, probably wrong. But I'll stop my usual insults of mothers, nationalities and usernames, and give a try at some actual discussion. Mostly because it's Friday and I don't hate the gods right now.

The way I see it, a brand is like a book. The book has a presence. Now, if I'm walking through the book store and spot a book with a cover and title I like, I pick it up and realize it's 300 pages, and put it down. I'll understand that that book has something to say, that there's content. Even if I don't read it, even if I've never heard of it, there's something there, a little depth. I'll return to that bookstore and maybe read a page, not even a minute of my time, and I'll keep returning if I like what I read. Do you get what I'm saying. I know that normal people don't sit around and contemplate the ad but if we can communicate that our brand has a character that there's intelligence, then slowly we'll reach people. People will talk about the intelligence and the culture. Nobody will discuss a dumb ad, or a simple obvious concept. But people will discuss if they feel like they're part of some kind of intelligence or a special group.

That may have sounded like complete bullshit. But keep in mind, I'm an art director and they only gave me a keyboard here so that I can work the stamp tool in Photoshop.

Activity Score 313
Art Director
eastonellis's picture

en lo absoluto, creo que si sub estimamos a nuestro público jamás podremos hacer publicidad interesante, relevante e impactante

Activity Score 34
Bianconiglio's picture

non ho capito una fava di quello che hai detto. prova a scrivere in un inglese anche cazzuto come il mio, che magari capiscono tutti.

Activity Score 406
lsadunb's picture

Good campaign.

Activity Score 571
Marco2006's picture

what's so 'campaign' about this??????????? Same idea, 4 moms dont make it a campaign. Do they??

Anyway, scammy or not, the idea's nice.

Activity Score 37
Creative Director
Advertising Pawn's picture

Haha, I love those kind of campaigns where you don't get what is going on immediately. Sure, it clicks far more for advertising people as we expect the prestige of the joke (the product+tagline) to be different from what it actually is. Nice campaign anyway.

Advertising Pawn
Activity Score 419
Other |


Join the rarely updated ad orgy here:

chintan ruparel's picture

veda ur lookin funny in this :P
this actually got released guys!

nice training ther ;)

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

NITROXROX's picture

Same idea, 4 executions?

Activity Score 130
Creative Director
puppiepoppy's picture

Hmmn....yup, they can actually come out with another dozens more of the same execution. Lazy way of doing a so-called campaign.

Activity Score 1634
Creative Director |

jennywhx's picture

since when, weird/special idea that others never thought of = GOOD idea.
no matter how "creative" this ads it, will it actually works to the target audience?

by the way, sometimes, i don't get why "unusual" = good.

Activity Score 1142
Other | jwhx:Visionary

Nthngmn's picture

these are completely ridiculous.

I got them right away, and hated them right away. Without it being titled "Mom", there would be a very large gap to fill in. Too large in fact.

Even then, these are completely boring. (and executed the same way four times.)


Activity Score 626
Art Director
addyhoch10's picture

i've seen this idea for dog food.
these ads are okay but not outstanding.

Activity Score 2592
Art Director
ramen's picture

absolutely. i did this five years ago for pedigree. found out later it had been done before.

Activity Score 60
raverus's picture

O&M? worse then students work, very amateurish!

Activity Score 1476
Art Director
Mack Daddy's picture

Maybe the thin Mom should be looking a little tired?

Mack Daddy
Activity Score 18
Fk Mikenj's picture

to me, for unknown reasons, the visual immediately tell me: "this is a mom, and this NOT a lose weight drug for mom" then i look the tagline i think "Ah hahaha funny"
good ad, lazy campaign.

Fk Mikenj
Activity Score 197
Graphic Designer
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