Mom, 2
Description
Energy drink for kids.
Creative Director: Abhijit Avasthi
Art Directors: Anjali Ramani, Meera Adhia
Copywriter: Anurag Agnihotri
Illustrator: Ajay Borle
Photographers: Suresh Natarajan, Avadhut Hembade
sisters? how can we know they are the same person? if the title, 'mom', doesn't show, i won't get the idea that this drink will make mom runs after hyper kids after they drink.
sisters? how can we know they are the same person? if the title, 'mom', doesn't show, i won't get the idea that this drink will make mom runs after hyper kids after they drink.
i agree, good idea, but a little deep to get, for the average joe. line needs rejigging.
At first sight I thought the ad is talking about TV brands or health clinic. After I ask my collegues I know it is conveying running after kids will lost your weight. So actually it is profitable for Mothers. I thought its a weight lost clinic ad. But final mening is too lengthy to understand.
hey...i didnt get the ad..only aftr i read the comments could i understand the whole idea behind it..
firstly i thot ...frm no angle do these ladies look lyk kids...
so..i dont think the basic msg cums out..
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