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Guest's picture

i've got 1:1 the same idea in my portfolio

Guest
Jet Propulsion Lab's picture

I suppose this assignmnt was part of an advertising student competition this year. Because I saw an almost-exact same idea/execution for this "client" done by a team from the Academy of Art College in San Franicsco. I saw it in the current issue of Creativity magazine. Only their version had no drawing of a laptop in the notebook. It was only suggested by the way it was opened. And had a simple copy that read "Never crashes." I much prefer theirs to this one we see here. It was better shot as well...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Jet Propulsion Lab's picture

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Jet Propulsion Lab
Activity Score 10679
Copywriter
Jet Propulsion Lab's picture

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Jet Propulsion Lab
Activity Score 10679
Copywriter
Jet Propulsion Lab's picture

.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Bacon Face's picture

can be better

Bacon Face
Activity Score 107
Unmotivated Genius's picture

agreed... the idea it there but the execution is lacking

Unmotivated Genius
Activity Score 100
Art Director
just write's picture

Idea is very decent... interesting...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Nice idea. I like it. But please don't use the standard drop shadow tool it kills your execution.

Guest
Guest's picture

Nice ide. I like it. But please don't use the standard drop shadow tool.

Guest
everartz's picture

i cant believe they've dropped a shadow behind the book's "screen" side!!! this tells me that either they are apprentices or the idea is a rip off!

everartz
Activity Score 7613
Art Director |

| everartz |

CurryJ's picture

So what's the thinking behind the headline 'Start'?

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Guest's picture

the thinking is that these journals are used to jot down ideas for people's future. start your sculpture, start your screenplay, whatever. also, i saw the moleskine campaign that won the competition. we didnt know about that or else we would have entered into it, but i like ours because it plays to the creative class of people. they position theirs as a regular notebook, it's not. not to us anyway.

Guest
blacksmurf's picture

nice idea, bad execution.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

Guest's picture

I like that it's a sketch, that it's not too slick. That's how ideas are born, in the artist's notebook. Agree with the drop shadow comments, but prefer to focus on the concept--a good one (in my book 8-} )

Guest
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