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Sweat it out

Agency Network: 
Published/Aired: 
January 2017
Moksha Yoga: Sweat it out
Moksha Yoga Print Ad - Sweat it out

Description

Moksha yoga is a hot yoga studio, 37°C hot. A series of yoga poses, including twists, In this kind of heat, will make you sweat a lot. The visual juxtaposition of a standing twist posture and the wringing of a towel expresses just that.

Print advertisement created by Union, Canada for Moksha Yoga, within the category: Sports.

Caption

Moksha Yoga Montreal, hot yoga. Sweat it out.

Advertising Agency: Union, Montréal, Canada
Creative Director / Copywriter: Martin Bélanger
Art Director: Jean-Luc Dion
Photographer: Normand Robert
Additional credits: François Brisson
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Highest Rated

kleenex's picture

I like it.

kleenex
Activity Score 58645
Web Designer/Developer
kleenex's picture

I like it.

kleenex
Activity Score 58645
Web Designer/Developer
Ral's picture

Copy seems a little too obvious and uninspiring for hot yoga. PS execution also is not really doing it for me.

Ral
Activity Score 119
Copywriter at Newsun Advertising, Guangzhou China
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