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Seconds

Campaign
Agency Network: 
Published/Aired: 
June 2010
Modelo Especial:  Seconds

Description

Planning:Richard Monturo, Carlos Arcos

Print advertisement created by la comunidad, United States for Modelo Especial, within the category: Alcoholic Drinks.

Caption

Watching the national team, we discover that 90 minutes is 5,400 seconds.
Modelo Especial
Special, like that thing we feel every four years.

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann
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Highest Rated

AssassinX's picture

we discover that 90 minutes is 5,400 seconds.
True, for enthusiast.

I just want to ask how many American people would like to watch the World Cup, :)

AssassinX
Activity Score 1329
FourT6and2's picture

Wat?

FourT6and2
Activity Score 218
Student
Tommy G.'s picture

abstract idea. Not a good thing to do in advertising.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
dollypoppin's picture

Making my head spin.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Guest's picture

Is it abstract?
Seems rather straight forward to me.

There is reason we are sitting drinking beer in front of the tv watching sport . Its Science.

If it has backup it could be good, otherwise it just isn't memorable enough for me.
edit: And I just saw the rest. Well, best of a bad bunch.

Guest
AssassinX's picture

we discover that 90 minutes is 5,400 seconds.
True, for enthusiast.

I just want to ask how many American people would like to watch the World Cup, :)

AssassinX
Activity Score 1329
Hiperion's picture

This is the only piece I like it from all the campaign.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
raavigeorgian's picture

methinks the art direction is lacking the sharpness, the copy is good though

raavigeorgian
Activity Score 2444
Art Director at New Delhi
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