CC

Campaign
Agency Network: 
Published/Aired: 
February 2012
Like
12
Views
7390
Mode Marie:  CC

Description

Print advertisement created by BBDO, Taiwan for Mode Marie, within the category: Fashion.

Caption

Closer means bigger

Advertising Agency: BBDO, Taiwan
Executive Creative Director: Alex Lin
Creative Director: Tom Huang
Copywriter: Popeye Weng
Art Director: Peggy Chen
Log in to post comments

Highest Rated

danielchapman's picture

Why do these have "Headline:" in the copy?

Is the concept that pushing the breast up, brings them close to the viewers eyes? Which means bigger? When things are too close they cause double vision?

I think the double vision thing is clever, but I really get lost in the execution. Very confusing,

danielchapman
Activity Score 286
Billoughsby's picture

IVAN!!!!!!!!!!!!!!!!!!!

Billoughsby
Activity Score 5140
Art Director |

That's it.

ivan's picture

Here! :)

ivan
Creative Director at Ads of the World
Billoughsby's picture

Thanks, sir.

Billoughsby
Activity Score 5140
Art Director |

That's it.

saya's picture

Ivan:

is that word " headline" put deliberately? then 1 ad in this campaign is missing it! Or is it a mistake?
my copy guy spotted it!

saya
Activity Score 350
Art Director at Madras Brand Solutions
MicheleVirgilio's picture

not so bad

MicheleVirgilio
Activity Score 2569
kleenex's picture

Could have used a couple more letters, hehehehehe.....

kleenex
Activity Score 57557
Web Designer/Developer
Tom Megginson's picture

Not a lot of those "other letters" in Taiwan ; )

Tom Megginson
Activity Score 522
Creative Director at Acart Communications
danielchapman's picture

Why do these have "Headline:" in the copy?

Is the concept that pushing the breast up, brings them close to the viewers eyes? Which means bigger? When things are too close they cause double vision?

I think the double vision thing is clever, but I really get lost in the execution. Very confusing,

danielchapman
Activity Score 286
Tom Megginson's picture

Can someone please explain this from a cultural context? It's very confusing, and the English version was obviously slapped together.

Tom Megginson
Activity Score 522
Creative Director at Acart Communications
torontose's picture

no

torontose
Activity Score 385
Advertisement
Featured Content

Latest Collections

Advertisement