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Movies

Campaign
Agency Network: 
Published/Aired: 
January 2011
MOCTU:  Movies

Description

Print advertisement created by Grey, Canada for MOCTU, within the category: Public Interest, NGO.

Advertising Agency: Grey, Toronto, Canada
Executive Creative Director: Carl jones
Creative Directors: Gerald Schoenhoff, Shane Ogilvie
Art Director: Liz Donnelly
Copywriter: Neal Kholsa
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zerocool's picture

Is there a concept in this? why is it front page?

zerocool
Activity Score 455
shahidali's picture

the list exclude the word 'stupid'. the rest is fine.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Molecule's picture

The print does not match the TV in quality and humour.

Molecule
Activity Score 435
Copywriter
luispiter's picture

mmmi dont like...

luispiter
Activity Score 2756
comunication
CuriousPencil's picture

This is Lego creativity, with pop-off hair masquerading as different ideas. I can only guess that the government of Ontario had never worked with an agency before so had nothing to compare with, just went with the most famous agency in the area; which gave the account to the junior team. The most interesting thing about this whole campaign is the question it raises: why would Grey submit this to AOTW under their own name?

CuriousPencil
Activity Score 4225
Copywriter
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