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Published/Aired: 
December 2011
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Mobilia shopping mall:  Christmas.zip
Mobilia shopping mall Print Ad -  Christmas.zip

Description

Print advertisement created by The Fan Club, Sweden for Mobilia shopping mall, within the category: Retail Services.

Caption

Everything you need in one place.

Advertising Agency: The Fan Club, Malmö, Sweden
Creative Directors: Christian Barrett, Ola Obrant Andreasson
Art Director: Markus Lindsjö
Copywriter: Gustav Johansson
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simonds08's picture

would be cooler if the file was an ugly christmas sweater

simonds08
Activity Score 592
Roger Keynes's picture

so so so

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

And so this is Christmas

Billoughsby
Activity Score 5154
Art Director |

That's it.

andylefty's picture

Simple does it. Unfortunately very unattractive.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
shahidali's picture

it should be horror.zip

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

fotdot's picture

Is it too simple?

fotdot
Activity Score 674
Creative Director
Billoughsby's picture

I think so.

A slight, cleverly subtle holiday cue was what was called for, and unfortunately omitted.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Atmosfear's picture

idea is there, but the execution is too simple and very unattractive, especially the size of the graphic...

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
adschmad's picture

But wouldn't the simplicity of the idea (and the actual message) get lost if the ad was more christmas-like?

adschmad
Activity Score 72
andylefty's picture

The logo overwhelms the image. Cover it up and it becomes a much nicer ad to look at.

However as you have to keep the logo, the image needs to compete better.

Not by being larger as there is a nice subtlety to the size.

I think adding a wrapping paper design to the folder would be sufficient.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
curguy24's picture

The idea is great but it lacks the "christmas" aspect. It would have been better if there the desktop has an xmas wallpaper in it.

curguy24
Activity Score 37
Art Director at DAY MEA
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