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freshman's picture

What an easy formula. String the brand and the message together to create an ad. Well…I’m tired with this execution.

freshman
Activity Score 126
Art Director
msred's picture

.....mm. that lady looks asleep... not dead.

msred
Activity Score 491
Graphic Designer
Edsard's picture

She should look asleep. Would you put a photo of a dead girl on your mobile display?

Edsard
Activity Score 156
Copywriter at Alfred International
msred's picture

no that'll be creepy.

msred
Activity Score 491
Graphic Designer
thelastword's picture

Hi Ivan,

what's so great abt this ad? how come this one in the front page? well, if the idea is 'coffin', even that doesn't come thru.

thelastword
Activity Score 14
Creative Director
chintan ruparel's picture

no wait...i like this ad...so simple and to the point! its saying what it has to, so effectively...good one

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Edsard's picture

Thank you. The first one with a positive comment.
I was already gonna doubt this ad,
allthough it recently won a bronze Eurobest in London.
:-)

Edsard
Activity Score 156
Copywriter at Alfred International
popdistortion's picture

Well, after seeing awful executions of this idea in the exhibition area, I must say that this agency has solved the case. Good job.

popdistortion
Activity Score 1592
Justin's picture

I like it.

Also had the same comment abt the art direction about her looking like shes sleeping, and I acknowledge the reply that nobody would put a dead person as a pic on their display, but I think I woulda pushed it subtly a little more towards looking like she could be dead.

Otherwise, very nice.

Justin
Activity Score 176
Art Director
restless_r's picture

simple and straight to the point ,, life is so easy why to complicate it?

restless_r
Activity Score 275
Art Director
HV's picture

I think this it pretty good, not great, but good.

Sometimes the combination trick works.
In this case I would say aproved!

HV
Activity Score 212
Art Director
velurp_advt's picture

Simple idea. But that lady looks asleep not dead

velurp_advt
Activity Score 12
Graphic Designer
msred's picture

thats wat i said.

msred
Activity Score 491
Graphic Designer
Have Heart's picture

Nice one. Good thought, good execution. Can somebody please stop brainless idiots commenting ads?!

Have Heart
Activity Score 922
Art Director
tiny_wordz's picture

i like the ad. it simple and relevant.

tiny_wordz
Activity Score 325
Copywriter
ellehcimeo's picture

she should be wearing clothing. i think that's why she looks asleep, it looks like she's taking a nap in the nude. if they gave her some god awful dress, and put some makeup on her, she'd look more like she was in a coffin. and maybe use a satin pillow, often the insides of a coffin are very intricate, with beautiful colours of fabric and special gathering sewing techniques used.
they could have made it more realistic, but ultimately, i like the idea, the art direction gets a 6/10.

ellehcimeo
Activity Score 3376
Art Director
Mo's picture

"Hi Ivan,
what's so great abt this ad? how come this one in the front page? " : thelastword dude, every NEW idea/campaign good or bad comes to the front page. Front page doesn't say " these are the best entries " ; it says " these are the latest entries".

Mo
Activity Score 648
Art Director
SandMan69's picture

Good idea. Art direction could have been better. That said, I could also have been born with massive tits and no butt hole, so I guess we'll just forget abut it for now. Later

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

daniel upputuru's picture

zebras ki le raha hain kya bushes mai

daniel upputuru
Activity Score 16
Creative Director
SandMan69's picture

well, when you put it that way.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

me thinks's picture

I see no evil! I love it. Cheers, guys.

me thinks
Activity Score 722
Copywriter
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