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Published/Aired: 
August 2008
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Views
2374
M&M's:  Keyboard
M&M's Print Ad -  Keyboard

Description

Print advertisement created by BBDO, Netherlands for M&M's, within the category: Confectionery, Snacks.

Caption

Communication just got Sweeter.
Personalise your M&M’s at mymms.nl

Advertising Agency: FHV BBDO, Amsterdam, The Netherlands
Creative Directors: Maarten v.d. Vijfeijken, Joris van Elk
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Photographer: Studio Beerling
Retouch: Jeroen Schuyt
Account: Gepke Nederlof
Special thanks to: Jeffrey Metzner 1941 – 2008
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Highest Rated

Rofurilloni's picture

Hello.
:)

"The birth took place at the couple's home (just outside Oslo)," says the palace, adding mother and baby were both well.
Bye.

Rofurilloni
Zeus's picture

I like it....but you have to work in the shadows

Zeus
Activity Score 906
somewhere
burocreativo's picture

You have to work in the english ;)

burocreativo
Activity Score 8
burocreativo
shahidali's picture

very good observation about the shadow...
you have an eye for detailing...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

shahidali's picture

zeus,
very good observation about the shadow...
you have an eye for detailing...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Crisp One's picture

this is good for this product...RESPECT!

Crisp One
Activity Score 2005
Other at New York
danyels0n's picture

I've ordered this service before, and I like this ad quite a bit.

danyels0n
Activity Score 202
United States
yoy1's picture

Simple, nice. I like it!

yoy1
Activity Score 3
advertising
Diplodokus's picture

Eindelijk geplaatst. Nice!

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
OMaxweller's picture

Communication just got sweeter and much more expensive. Customizing M&Ms are a rip-off. But yes, the ad is not. Very nice.

OMaxweller
Activity Score 79
Copywriter
gbl's picture

Nice. Better without the claim.

gbl
Activity Score 451
Copy
kurtberengeiger's picture

Congrats.

kurtberengeiger
Activity Score 7327
Copywriter
Kateter's picture

lovely.

Kateter
Activity Score 2029
Copywriter
aadi's picture

Simple and nice... but i agree with gbl... the line is not required...

aadi
Activity Score 230
Copywriter
littlecake's picture

MMM looks yummy. I love M & Ms. Nice idea!

littlecake
Activity Score 54
I am a creative
Brisa's picture

Great line, great illustration...like it!

Brisa
Activity Score 20
Copywiter |

Brisss!

slip's picture

Great visual!

*****

slip
Activity Score 919
designer |

SJB

Rofurilloni's picture

Hello.
:)

"The birth took place at the couple's home (just outside Oslo)," says the palace, adding mother and baby were both well.
Bye.

Rofurilloni
Guest's picture

great work guys. you stole a campaign from your fellow students at SVA and honor the teacher at the same time.

Guest
Guest's picture

100% stolen from an SVA student, Jane Lee. Same line and art direction. I remember seeing this in the ADC student exhibition a couple of years ago, with the proper credits underneath. To make this even more disgraceful, they "honored" a great teacher who unfortunately passed away last year.

Class act, guys.

Guest
Yona Hümmels's picture

Hi guys, it's 100% not stolen.
It was the first time Mr. Metzner (when we attended SVA) gave this brief, and this is the first time this idea had been made. It might be an abvious idea, and that's why i think students after us might have come up with the same idea (or they stole it, but i like to believe that people don't do this)

When we got it sold to M&M's we gave extra credits to Mr. Metzner.

We did however saw their idea later (when ours was made) in a student magazine of SVA, and they don't have the same line (and could work a little on their art-direction if i may say so ;-)

Take care!
Yona

Yona Hümmels
Activity Score 6
FHV BBDO
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