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Agency Network: 
Published/Aired: 
June 2010

Description

Illustrator Pedro Utzeri

Print advertisement created by BBH, Brazil for Mix Brazil Cultural Association, within the category: Public Interest, NGO.

Caption

1908 — Indians are considered second-class citizens in their own country.
A same-sex couple cannot adopt a child.
2008 — India is the world's largest democracy.
A same-sex couple cannot adopt a child.
A battle still remains.
Mix Brazil Cultural Association

Advertising Agency: Neogama/BBH, Brazil
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Patricia Leme
Art Buyer: Mariah Bayeux
Account Supervisors: Sandra Karila, Thássia Freitas
Planner: Eduardo Lorenzi
Other Advertising Agencys: Kiyoshi Takahashi, Daniel Terlizzi
Advertiser's Supervisor: André Fischer
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Highest Rated

jai hind's picture

i don't think if adapting a child by a same-sex is a parameter for success and development, for instance if you see in the west people still shoot each other in schools, on motorway, the crime is high, rape and what not, and if you see the wars these countries are carrying without any success and which is leading to more chaos, if you think that is success so i thank God that we are happy being unsuccessful. this ad doesn't work, although art is good.

jai hind
Activity Score 356
Art Director |

jai hind
art director

mikeelrapido's picture

Nice idea, directly to the point..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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jai hind's picture

i don't think if adapting a child by a same-sex is a parameter for success and development, for instance if you see in the west people still shoot each other in schools, on motorway, the crime is high, rape and what not, and if you see the wars these countries are carrying without any success and which is leading to more chaos, if you think that is success so i thank God that we are happy being unsuccessful. this ad doesn't work, although art is good.

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest's picture

the idea and copy are nice. I think it would be better if it was made more like equation. the text is not that visible and should be!

Guest
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