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Turtle

Campaign
Agency Network: 
Published/Aired: 
March 2011
Mitsubishi:  Turtle

Description

Print advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Caption

Half protection is not protection.
New Mitsubishi ASX.
Knee Airbags included.

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kleenex's picture

Too many versions of the same thing.

kleenex
Activity Score 58742
Web Designer/Developer
brookjohnston's picture

Excellent stuff. Consumers will love this.

brookjohnston
Activity Score 296
St. Lawrence College
morse's picture

It's great, but to be anatomically correct you can't just remove the turtle's shell like this. The shell is made of fused ribs, so below the shell you see the guts, not the skin.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billybell's picture

Great campain

Billybell
Activity Score 373
Art Director
pierrelastname's picture

fresh concept! great!

pierrelastname
Activity Score 2869
Copywriter
pierrelastname's picture

fresh concept! great!

pierrelastname
Activity Score 2869
Copywriter
Lazarus's picture

Not fresh. Sorry.

Lazarus
Activity Score 1536
Creative Director
everartz's picture

really? where is your proof?

everartz
Activity Score 7613
Art Director |

| everartz |

Themadartist1972's picture

the best one !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
SoCH_TO's picture

Awesome !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

dadada's picture

simple, clear and nice

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

advertising ninja's picture

somehow this works best with animals.. police and the knight is the same..where knight works better, because its funnier.. police is not really much loved anyway... the safe isnt working at all.. you need more animals. : ]

anyway, lovely campaign thanks to illustrations and interesting idea

advertising ninja
Activity Score 616
Art Director at brain, warsaw
rastaparta's picture

Kudos to the campaign and, of course, to Africa agency!!! Well done!!

rastaparta
Activity Score 158
Art Director
luizcesarfariajr's picture

Very good! Beautiful illustration!

luizcesarfariajr
Activity Score 9
Art Director at Mullen Lowe Brazil
Glut's picture

not so clever concept, but it´s very pertinent. Art is kind of weak.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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