Description
Print advertisement created by MSTF, Portugal for Mitsubishi, within the category: Automotive.
Creative Directors: Lorenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrator: 6B estudio, Brazil
Highest Rated
guess the line is a bit Facebook-inspired... no?
Now seriously, do you really work in advertising? ;))
Enoooooorme trabajo !!!
Genial ilustracion

Love the illustration, but the copyline seems almost superfluous. But wow, what art.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
guess the line is a bit Facebook-inspired... no?
Now seriously, do you really work in advertising? ;))
Fantastic visuals, but again, it's a shame the product's getting lost in all this. Don't be afraid to put a bright red or turquoise blue truck in there!
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I think, therefore... yeah.
very nice artwork, but the pickup...

Ducaralho!

excellent

Awesome idea. Great art. So-so typography.

Hello guys,
what do you think is the comm. idea behind this ad?
We discussed it in the office and we think:
A) With Mitsubishi you will be adventorous as Indiana Jones and you will be able to explore places that only Indiana Jones could have
B) Mitsubishi will take you to places that nobody esle have been before
I'd welcome if guys from MSTF Partners could reply.
Thanks :)
Marian

Hi Marian!
We're glad to hear you. Your drive of thinking it's correct.
What we're really want to say is:
L220 is great 4x4. It's so powerfull that can get you to places so far, that
we really not sure if these places exists at all. In these cases, cities
that are legends. El Dorado, Atlantis and Shangri-la are cities that some
explorers tryed to find out and died (El Dorado for example).
Hope the explanation was enought.
Cheers!

wowwwwwwwwwwwww............ nice visual.
LOOK & FIND..... I can hardly see the car.
but awesome illustration :)
Shady Ali

Where's the car?
Oh. There it is.
It's so CG... gawd.... haven't you guys seen enough cg in movies that you're all so suddenly impressed with this one? :p

Copied off a French ad campaign for jeep in Frace in 2004 or 2005
Ouch that burns !!!