Agency Network: 
March 2008
Mitsubishi:  Police
Mitsubishi Print Ad -  Police


Print advertisement created by Fischer, Colombia for Mitsubishi, within the category: Automotive.

Advertising Agency: ToroVazquezMora / Fischer América, Colombia
Creative Directors: Andres Mejía
Art Director: Andres Mejía
Copywriter: Edward Jaramillo
Illustrator: Robert Paz
Photographer: Juan David Betancourt
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Mr Hughes's picture

that works

Mr Hughes
Activity Score 386
doworkson's picture

i dont get it

Activity Score 242
bknowlden's picture

Poorly executed.

Activity Score 3647
Art Director |


vidya.shankaran's picture

In a Mistubishi Lancer, even if you are speeding, police chasing you in their cop mobile would seem riding a kid's tricycle...??!!

Now am I correct? or reading too much?

Activity Score 724
LeeHarvey's picture

You're damn right vidya. It seems quite hard to get for some, according to the comments below. I got it instantly and find it funny, though the art could be better.

Activity Score 3043
Creative Director
mauroxxx's picture

In a Mitsubishi Lancer, the superbikes of the cops looks like a Kid's tricycle... because the "power" of the car??.... c'mon its not too difficult

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
ernesto p's picture

cuál es la idea que está antes de la segunda???

ernesto p
Activity Score 76
fersvax's picture

Volvete serio, Edward!!! (mentiras, aguanta!!!)

Activity Score 1239
Creative Director |


360 grados's picture


360 grados
Activity Score 305
Graphic Designer
but_why's picture

Wouldn't it be funnier if he was on the trike?

Activity Score 280
nice gaijin's picture

but then they might actually need to take the photo themselves, instead of cruft a bunch of stock images together.

nice gaijin
Activity Score 815
Crisp One's picture

I don't know, to me the cop on a bike metaphor for fast anything has been abused too much.

Crisp One
Activity Score 2005
Other at New York
laureano matias's picture

So funny, v nice.

laureano matias
Activity Score 17
gmint7's picture


i thought it is so sloW that all he need is a tricycle..

Activity Score 2673
Art Director at ad grad @ S Francisco |


matks's picture

Exactly. It was my first thought too, and actually the second "correct" interpretation is less obvious. Maybe these guys work secretly for Suzuki?

Activity Score 482
kinder's picture

Quiero un auto asi de veloz
Es una idea graciosa, ver un poli ridiculizado asi
linda fotografia.

Activity Score 4
juliongl's picture

I like the idea but this ad also can be used to promote the VW GTI.

Activity Score 26
Graphic Designer
Have Heart's picture

So what?!?!?!

Have Heart
Activity Score 922
Art Director
BadPhotoshop2me's picture

It looks like bad Photoshop to me.

Activity Score 59
something about creativity
funky_frogii's picture

coooooooooooooooool idea....keep it up

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Moe Al_mahayni's picture

maybe he should have had a speeding radar camera with him?
the small tricycle does not look like it belongs to the cop.

Moe Al_mahayni
Activity Score 86
Graphic Designer at Ad Force 1 |

Rami Qaddoumi's picture

nice one

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
everartz's picture

i like it too... very nice

Activity Score 7613
Art Director |

| everartz |

nC's picture

very great idea.
If the car outlook could be place with the tag must me better.
however, the image is too quiet, some speedy elements would be added could be more interesting.

Activity Score 50
Graphic Designer / HKIVE |


Jon-Paul Mountford's picture

Bad, bad, bad.
Whoever the retoucher is, he/she should hang up their mouse and tablet.
Where to start, bad shadows, lighting's all over the place the perspective is way off. I agree with GANGIN, it may have actually, have been worth consideration if the execution wasn't sooo awfull. This is the "We'll fix it in post" mindset, just didn't pay off this time.
Should have been done on location instead attempting to cobble it together digitally.
As for done ideas, 80% of what we work on is a new take on an old idea. At least if it's well done you can appreciate the artwork.

Jon-Paul Mountford
Activity Score 890
Photographer |

john doe's picture

usually i support every pleading for good photography and proper retouching. but this is actually not that bad. ok some bad shadows... ok light overall... but it surely doesn't ruin the whole ad. still at least 5/10.

john doe
Activity Score 1571
Art Director
Jon-Paul Mountford's picture

okkay 4.2 then.
Mitz are not short of a quid or two, so the budget has leeched away somwhere. Even a mildly talented person, with basic retouching skill could have made a better job!

Given them a pair of scissors and some glue, probably still could have made a better job.
So many out there with real skill, no excuse.

Jon-Paul Mountford
Activity Score 890
Photographer |

corporal_hicks's picture

Does colombian cops wear this suit? He looks like american to me.
Anyway the idea is nice...

Activity Score 365
Art Director
jazarah's picture

nice, i like it

Activity Score 1262
pretty good's picture

Oh, come on been done years ago.

pretty good
Activity Score 364
kurtberengeiger's picture

I have to agree, even if I don't have any proof...

Activity Score 7353
chederico's picture

This is good. I think it works perfectly well. Good job guys!! Plus I don't remember seeing this concept before, which is amazing for a classical subject as this one. But I might be wrong... :-)

Activity Score 40
copy writer
chinaski's picture

done. a man at the traffic lights in his sports car, the guy next to it is on a tricycle.
don't remember the brand.

Activity Score 951
talay's picture

at first sight it gives me the impression that lancer is slow, you just need a tricycle to chase it... and I am not the only one am I right... If so this means that the ad is trash... I didint like it... come on guys it is mitsubishi lancer... it is a classic... this ad is wrong and too weak...

Activity Score 266
mgemini creative works / istanbul
ZaboZaboZabo's picture

Not so bad.

Activity Score 593
Art Director
elyoshiro's picture

Me gusta la idea, pero el photoshopazo se ve mal.
Imagino que utilizaron un policia vestido así para que la pieza se vea mas internacional.

Activity Score 546
Creative Director at Dir. Creativo Digital |

otrova gomas's picture

Very good idea. I want a Lancer.I like the color.

otrova gomas
Activity Score 47
Graphic Desing
M´AD MAX's picture

me gusta, la idea está buena viejo yeguar

Activity Score 195
advertisingbyme's picture

Cool idea but verry bad executed.

Activity Score 6
Art Director
jiahsisco's picture

decent idea. Why not have the cop sitting on the tricycle with the speed gun? Oh well.

Activity Score 246
Media Drink |

Jiah Sisco

kinder's picture

muy buena.

Activity Score 4
laureano matias's picture

good. Nice n funny ad
I like the picture color - nice work guys

laureano matias
Activity Score 17
FlyingDogs's picture

Execution needs to improve. A lot.

Activity Score 968
Drapion1's picture

Me parece muy buena idea un recurso distinto para decir en los tipicos avisos de foto que un auto es rapido. tal vez solo se tenga que retocar un poco mejor al policia. Arreglando eso, esta fenomena.

Activity Score 46
will30x's picture


Activity Score 18
creative director
darkknight116's picture

Love it. Simple, and very funny. Nice job...

Activity Score 30
Creative Director
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