Advertisement

Monkey

Campaign
Agency Network: 
Published/Aired: 
April 2011
Mitsubishi:  Monkey
Mitsubishi Print Ad -  Monkey

Also From This Campaign 2

Description

Print advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Caption

PX-Miev. It's off-road. It's electric.
On display at the 26th international motor show.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Flavio Waiteman
Creative Directors: Rafael Pitanguy, Humberto Fernandez
Art Director: Humberto Fernandez
Copywriter: Alexandre Abu
Typographer: Humberto Fernandez
Illustrator: Tiago Hoisel / Technoimage
Typographer: Eduardo Gomes
Log in to post comments
morse's picture

Super cool visuals. I had to Google how the car looks like.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

It might be cool but I don't really understand why they're displaying an electrified monkey.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

The link between these visuals and what's being advertised is a bit tenuous unless the monkey and lion here are used to denote "off road". Cutesy eye catching visuals that don't get me excited or motivated to see the PX-Miev. Silly campaign, given the target market (mostly men).

atb2005
Activity Score 13557
TommyO's picture

What are we selling with this lovely visual?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Anonymous Author's picture

I'll miss the little grease monkey.
I prefer the scent of a good lube over fried flesh.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

alecoppe's picture

good)

alecoppe
Activity Score 26
Art Director at M&C Saachi
SoCH_TO's picture

Nice work !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

LittleJoe's picture

Illustrations are great, but I don't understand why the animals...
good job anyway

LittleJoe
Activity Score 345
Graphic Designer at Torino
Endeio's picture

Common, easy to understand... Off road + electric = monkey + shock. And great illustrations by the way.

Endeio
Activity Score 270
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement