Meteorite

Campaign
Agency Network: 
Published/Aired: 
June 2010
Mitsubishi:  Meteorite

Description

Print advertisement created by BBDO, Chile for Mitsubishi, within the category: Automotive.

Caption

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya
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Highest Rated

velle's picture

good analogy! i love analogies.

velle
Activity Score 1550
Copywriter
pez's picture

original parts of a car as dinosaurs?... why?

pez
Activity Score 1804
Creative Director
dollypoppin's picture

I don't get that either. Even lollipop is used. Whyyy?

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Jupiter's picture

problem: my car won't start because of spark plug problem.
solution: here, i give you a my lighter.

errr...should it be the same item? like REAL vs FAKE dinosaur...instead of dino/meteorite:-?

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

paumarques's picture

gran idea.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

forced

Guest
AmOgodzzz's picture

I think it's a brilliant idea. Lots of people on here aren't getting it though. Think of it as an analogy.

YOUR CAR is to NON-CERTIFIED PARTS as DINOSAURS are to A METEOR.

What did you guys fail the SAT's or something?

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Jupiter's picture

AmOgodzz, like lots of ads here, are all based on analogies...which is subjective in nature...
there's no right or wrong...it's just a question of whether you agree or disagree...

You assumed that your so called "analogy" is THE correct one...that doesn't give you the right
to question other people's intelligence...A@@hole!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

dollypoppin's picture

Okay, so now I get it with your explanation. But not everyone will. Without the copy, everyone will just feel so lost with this ad.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

velle's picture

good analogy! i love analogies.

velle
Activity Score 1550
Copywriter
Guest's picture

AmOgodzz, you're right... all this campain shows non-original parts as something that can cause harm to the original parts.

Also, Great ad.

Guest
bobby666's picture

no wow as far I am concerned. personal opinion.

bobby666
Activity Score 1462
RMG Connect, India
mockingbird's picture

does not affect me much.

mockingbird
Activity Score 238
Guest's picture

I think the problem why is hard to unterstand is copy doesn't support idea properly.

Guest
amits's picture

not impressive..... actually it's a bad idea... sorry man

amits
Activity Score 77
Graphic Designer
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