Lips

Campaign
Agency Network: 
Published/Aired: 
July 2009
Mitsubishi:  Lips

Description

Print advertisement created by Leo Burnett, Costa Rica for Mitsubishi, within the category: Automotive.

Caption

They will see something beautiful in you.

Advertising Agency: Leo Burnett Costa Rica
Executive Creative Director: Douglas Castro
Creative Director / Copywriter: David Carvajal
Art Director: Yoshua León
Photographer: Tadeuz Jalocha
Other additional credits: Jennifer Caldwell
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alexander_bickov's picture

May be :)

alexander_bickov
Activity Score 3217
sweejin's picture

I.. want.. to.. slap.

sweejin
Activity Score 7256
just write's picture

so y dont u kiss him.. instead of putting it here :)

just write
Activity Score 649
Copywriter at Banyantree communications
Wordnerd's picture

so the idea is: Chicks go wild for that guy because of his car but won't admit it and DESPERATELY look for a reason less shallow?
The execution should rather show a biggger car and a smaller guy. and the line should say 'They will see something beautiful in you TOO.' still hard to understand for the average guy

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

Kinda obvious what it's about before you even look at the car. I'm not saying the ad is perfect, I'm just saying the message carries out pretty well.

Guest
Blashyrkh's picture

I'm afraid of getting a car like this 'cause I fear of finding a face like that inside.

Blashyrkh
Activity Score 32866
Art Director
Arkadiusz's picture

thanks to this campaign I'm really glad, I'm not Evo's owner

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Zeus's picture

con una es suficiente por Dios

Zeus
Activity Score 900
somewhere
Guest's picture

That's an amazing car... The lips, ...hmm... I'm not too sure about that.

Guest
Guest's picture

someone told me that the models are agency members, true?

Guest
Guest's picture

Aja. 2 de los 4 son parte de la agencia. Y?

Guest
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