Iceberg

Campaign
Agency Network: 
Published/Aired: 
June 2010
Mitsubishi:  Iceberg

Description

Print advertisement created by BBDO, Chile for Mitsubishi, within the category: Automotive.

Caption

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya
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Galo's picture

Nice idea!

Galo
Activity Score 446
Copywriter
Guest's picture

I like the campaign idea, but I'm not convinced associating your product with the Titanic is the best idea

Guest
Guest's picture

Dear Mr. Marcelo Correa, Could you please explain this campaign to me?

Best Regards,

Anthiny K. S&Saatchi Madrid

Guest
Guest's picture

This year's Cannes is really the worst ever. Never seen so much CRAP win awards!!

Guest
Guest's picture

I'm so with you in this one

Guest
Guest's picture

I'm so with you with this one.

Guest
Ahmed Bahaa's picture

dont like

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Ahmed Bahaa's picture

i got it just when i saw the ad of the sweets and the boy, i have changed my mind the idea is good i like it but it needs some time to get it..

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Kateter's picture

well, idea is good. but no more than that.

far from lion.

Kateter
Activity Score 2029
Copywriter
paumarques's picture

aha! bona execució d'un concepte trilladíssim.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture

Good concept, but visual is quite boring...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

this is great, very fresh approach to a well trodden brief, should have got better than bronze.

Guest
bobby666's picture

good but not award winning. sorry guys.

bobby666
Activity Score 1462
RMG Connect, India
dollypoppin's picture

So true.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

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