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Goat

Campaign
Agency Network: 
Published/Aired: 
June 2017
Mitsubishi Print Ad - Goat

Also From This Campaign 2

Description

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

Print advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Caption

Go Electric. New Outlander PHEV. The electric 4X4.

Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia
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Highest Rated

kleenex's picture

I pass.

kleenex
Activity Score 53332
Web Designer/Developer
kleenex's picture

I pass.

kleenex
Activity Score 53304
Web Designer/Developer
gabriel@5seis.com.ar's picture

Simple. Like it.

gabriel@5seis.com.ar
Activity Score 44
Creative Director at 5SEIS
oxonic's picture

On a first thought I liked it.
But on a second thought that this idea of electricity and animals may not be supported by some organizations that protect animals in areas where animals are treated with no rights or with no respect.

oxonic
Activity Score 682
Copywriter at none |

www.xavierespana.com

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