Curls

Campaign
Agency Network: 
Published/Aired: 
July 2009
Mitsubishi:  Curls

Description

Print advertisement created by Leo Burnett, Costa Rica for Mitsubishi, within the category: Automotive.

Caption

They will see something beautiful in you.

Advertising Agency: Leo Burnett Costa Rica
Executive Creative Director: Douglas Castro
Creative Director / Copywriter: David Carvajal
Art Director: Yoshua León
Photographer: Tadeuz Jalocha
Other additional credits: Jennifer Caldwell
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Highest Rated

Arkadiusz's picture

a car and garments are two completely different categories, don't you think?

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

alexander_bickov's picture

No comments :D

alexander_bickov
Activity Score 3217
ganbah's picture

Please, Mr. Bickov. No comment!! I tried to watch your page, but it says nothing. Like your comments. They are not realy helpfull. Why don´t you tell what you don´t like. You comment like a spam-machine. This is verry disrespectfull: "…I like." "I don´t like." "no comment" What do you like? What do you don´t like? Whats your intention to comment every single Ad so unsubstantial? Or would you like to become the Ads of the Worldmobbingmaniac?

ganbah
Activity Score 3
Guest's picture

Agree with Ganbah

Guest
just write's picture

we're commentless on his...

just write
Activity Score 649
Copywriter at Banyantree communications
Arkadiusz's picture

Awful ad (as all of them).
I think Subaru should pay for this campaign :)

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

kibongo's picture

Totally agree with this comments

kibongo
Activity Score 114
Art Director
capywriter's picture

the guy isn't ugly enough :)

capywriter
Activity Score 5453
Copywriter at Freelance
DJVassallo's picture

I agree, to make the concept even more evident they should have put uglier guys, so "no matter how atrocious you may look the car will improve your image and help you to get girls" that's a pretty Latin way to think...

DJVassallo
Activity Score 241
Creative Director at Mozo Design for Marketing |

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Arkadiusz's picture

It's a male way of thinking, actually. I mean it always matter (more or less). However saying directly this car is being bought for such reason is... inappropriate frankness. These ads saying: "you are unattractive, so buy our car", in other words "Lancer Evo - perfect car for ugly guys and losers" and that's very bad message.

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

yctham's picture

I like your analysis. <3

yctham
Activity Score 170
Planner at Limkokwing University of Creative Technology
Sensible's picture

I completely agree

Sensible
Activity Score 64
Graphic Designer
rolling.stone's picture

Friend really great analysis.NICE

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

The ads are funny, but somewhat ambiguous, and slightly cryptic. Also the fact that they all have a "short" for a Spanish name steers the campaign into another direction. One needs to understand what the Evo-X is all about yes, and these ads, though execution-wise are great, don't relate much to the product, the experience, and or the results.

The Evo-x is a performance machine, far from beauty. its design, all the way back to that hideous spoiler have been brought up by Mitsubishi's legendary Rally DNA. The car's positioning is not to be pretty, or good looking, or generate "seeing something pretty", but much to the contrary, an eye sore that can burn through red lights like incendiary napalm.

Those are my two cents and are purely personal.

I do happen to be very seasoned in the automotive area, specially about these 20-30 yr old rice burner-segment (heck i own one), and I also hold a degree in graphic and interactive communication. I own several branding and design businesses and have nothing to say but good constructive things, if anybody listens.

Guest
Guest's picture

Love this ads! It's different guys!

Guest
Arkadiusz's picture

different is not enough

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

Wrangler's "We are animals"..... Think about "Arkadiusz"....

Guest
Arkadiusz's picture

a car and garments are two completely different categories, don't you think?

Arkadiusz
Activity Score 1263
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

Je besoin d'avoir cette voiture.... ixxxxxxxxxx.... j'aime beaucoup les ads!! Salut

Guest
Guest's picture

these ads are basically saying that you will see at least one thing you like about the car if you dont like the whole thing.

Guest
opposite of u's picture

bickov is a pencil junkie..posting comments just to be number one in pencils. fix your page, show your work and then start changing something with your comments, they are pointless so far..

opposite of u
Activity Score 301
copywriter
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