Bigger inside

Agency Network: 
Published/Aired: 
June 2010
Mitsubishi:  Bigger inside
Mitsubishi Print Ad -  Bigger inside

Description

Print advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Caption

Mitsubishi L200
Triton 2010.
You'll feel bigger inside.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Cassio Zanatta, Humberto Fernandez, Victor Sant'Anna
Art Directors: Paulo Junger, Bernardo Romero
Copywriters: Alexandre Abu, Ricardo Dolla
Digital Artists: Manipula, Boreal
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Guest's picture

its ok... weak conncept

Guest
rehpani's picture

POR QUÉ TIENE DOS PALANCAS DE CAMBIO????

rehpani
Activity Score 308
Etorres Publicidad/ITSU
Aphex's picture

Una es de cambios (primera, segunda...), la otra es de tracción (delantera, trasera...). Por otro lado, esta gráfica la veo muy floja. This advertising is too much lazy.

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

Porque es doble tracción gil!

Guest
Guest's picture

Awesome!

Guest
Guest's picture

You must work for the agency!

Guest
Guest's picture

bhat ees thees? how this motor car be moving?

Guest
Guest's picture

ohhh really ?!

I'll feel same old style. I think.

Guest
rajesh_keyaar's picture

NICE

rajesh_keyaar
Activity Score 236
Elmārs Ārnieks's picture

not sure if that's a selling point

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

TommyO's picture

Bad execution to a nice idea.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

art direction is not impressing me

Guest
Phil Lestino's picture

OK....ads long as you don't have to go round corners!

Phil Lestino
Activity Score 1682
aiksing's picture

Not sure if this is ok, but I would suggest to instead show the interior of the car, with the driver obviously shrunk in size (or visualize it as the interior of the car is obviously enlarged).

aiksing
Activity Score 8
Graphic Designer
capywriter's picture

Nice new turn on a not so new selling proposition.

capywriter
Activity Score 5513
Copywriter at Freelance
kalpesh78's picture

ugly ad

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

nirvanist's picture

идея отличная, исполнение говно.

nirvanist
Activity Score 4
Creative Director |

Designlenta — God save the advertising
http://designlenta.com/

Guest's picture

Forced.

Guest
Guest's picture

hmmm...where does the driver sit? Oh, no there's no driver...it's a remote control toy

Guest
kindlovingsoul's picture

This would work better in a television ad instead; as a print ad it loses the effect of the roomy interior.

kindlovingsoul
Activity Score 82
Copywriter
Guest's picture

Makes the point in a striking, graphic way. Better than avg.

Guest
Guest's picture

Wow! I've always wanted to feel bigger and fatter iniside

Guest
meraj's picture

very goood concept to promote...but the execution cud have been better !!!

meraj
Activity Score 216
university
indo's picture

brilliant!

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
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