Agency Network: 
November 2009
Mitchell Eye Centre:  UFO


Print advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.


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Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng
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nepstein's picture

This is the strongest iteration by far; however, I think it would be even more effective if there were multiple words making up "UFO" instead of just "frisbee." Perhaps you could use bird, plane, cloud, star, or other objects people might mistake for UFOs. Otherwise you run the risk of having someone read the message backwards.

Activity Score 193
Parsons School of Design
morse's picture

This works best for the product.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture

I like the thinking behind this.

Activity Score 19518
Creative Director at CrackerJackFlash |

Javier Ramírez's picture

El mejor de todos.

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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