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Agency Network: 
Published/Aired: 
November 2009
Mitchell Eye Centre:  UFO

Description

Print advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Caption

See Better.

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Magnus M. Bratteng
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nepstein's picture

This is the strongest iteration by far; however, I think it would be even more effective if there were multiple words making up "UFO" instead of just "frisbee." Perhaps you could use bird, plane, cloud, star, or other objects people might mistake for UFOs. Otherwise you run the risk of having someone read the message backwards.

nepstein
Activity Score 197
Parsons School of Design
morse's picture

This works best for the product.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture

I like the thinking behind this.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Javier Ramírez's picture

El mejor de todos.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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