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Agency Network: 
Published/Aired: 
August 2009
Missing Children:  Tree
Missing Children Print Ad -  Tree

Description

Print advertisement created by SV+, Argentina for Missing Children, within the category: Public Interest, NGO.

Caption

For the ones that came back and for the ones we are still searching.
Happy Children's day

Advertising Agency: SV+, Buenos Aires, Argentina
General Creative Directors: Gabriel Mahler, Christian Donatti
Art Directors: Francisco Blanco, Juan Badino, Fernando Russo
Copywriter: Christian Mondaca
Photographer: Nahuel Berger
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Arkadiusz's picture

I am lacking some call to act in it. What was they supposed me to do under the influence of this ad? What was the advertising goal? Just showing that the problem exists?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

satpal's picture

what about just giving money to help the association ?

satpal
Activity Score 144
Arkadiusz's picture

So why they don't say they need money? Why they don't showing what they could do having more money and how can I give it to them?

People are (largely ) lazy or they don't have time for searching information, therefore if the association isn't calling for help, it won't get it.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

dadada's picture

for me it's just an informative ad, just to inform that "we" exist.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

copycomoelcopi's picture

what about just awareness? don't forget that in argentine, chile and other southamericans cuntries, the missing persons issue is heavy and strong.

copycomoelcopi
Activity Score 822
Copywriter
Arkadiusz's picture

the awareness won't solve the problem

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

tirthomitro's picture

speaks with heart.
touches!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

just write's picture

copy's good... but something is missing...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

The visual is done

Guest
DJVassallo's picture

merely branding? or maybe driving traffic to their site?
I assume this was published on child's day (Apr 30th, depending country), otherwise pointless

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

como el orto

Guest
Guest's picture

Like it! Very conceptual.

It´s just an ad to remember people that missing children is still working.
Children´s day its just a special occasion to say this. Nothing more, nothing less.

Guest
Primitive's picture

nice photography and i just respect these people for the work they are doing, keep it up

Primitive
Activity Score 122
Graphic Designer at Workers Village, Automax Magazine |


Dont waste your life taking care of It...

http://mosab.250free.com

everartz's picture

good copy with a lame visual...

everartz
Activity Score 7613
Art Director |

| everartz |

rolling.stone's picture

Lacking call for action.

Otherwise OK

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

And for the one we're still searching... for.... For.... FOR!

Guest
Guest's picture

I think this is nice concept bt specially designed for Children Day........

Guest
Guest's picture

me gusta la idea y la resolucion.. muy buen trabajo

Guest
dreamer_'s picture

muy buen trabajo! tanto en la idea como en su resolución gráfica.

dreamer_
Activity Score 161
Art Director at UADE
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