Agency Network: 
Published/Aired: 
January 2021
Mirum Pharmaceuticals: The Unbearable Itch
Mirum Pharmaceuticals: The Unbearable Itch
Mirum Pharmaceuticals: The Unbearable Itch
Mirum Pharmaceuticals Print Ad - The Unbearable Itch
Mirum Pharmaceuticals Print Ad - The Unbearable Itch
Mirum Pharmaceuticals Print Ad - The Unbearable Itch

Description

Poignant and visually arresting, the Teddys depict the unbearable itch and pain that is felt by children with CLD, while still serving as adorable bears that you want to care for. The campaign successfully highlights the ineffectiveness of symptom management and addresses the impact that these treatment failures can have on patients like the Teddys.

Print advertisement created by McCann Health, United States for Mirum Pharmaceuticals, within the categories: Health, Pharmaceutical.

Advertising Agency: McCann Health New Jersey, Parsippany, United States of America
EVP, Chief Creative Officer: Bruno Abner
VP, Creative Director: Debra Feath
Art Supervisor: E’lana Lemon
Copy Supervisor: Alana Massey
SVP, Director, Creative Services: Jennifer Dee
Production House: Deep Filmes
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