Miracle seesaw
Description
Print advertisement created by FCB, Germany for Miracel Whip, within the category: Food.
Only 4,9% fat.
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling

nice

love it!

Nice. Smart. Reminds you of Fiery Fries, but it's different.

woaaa i want fries!!! :9
Hate to have to "bring the noise" (in a physics sense) but even full fat ketchup wouldn't tip that chip over. If that's how we're doing it now, then we should just eat chips and butter because a little dap of that won't tip the chip over so why would it make my head swell and give me chest pains.
C'mon people. This isn't that good.
Cute, not good.
"stay low, move fast"
Doin' it for the points
Agreed. As I've said before, advertising should always be literal.
Come on, people.

Douche Bag!
Clever. You must be a writer.
"stay low, move fast"
Doin' it for the points
Typo: 4(comma)9
The madman thinks he is sane. I know I am mad. -- Pablo Picasso

contrived

so done! nothing new

Done before. Comunication Arts and Archive.

http://www.coloribus.com/paedia/prints/2003/11/12/51086/
this is the original!


It seems like everything light (beer, cola, food) are all using this approach.
It would be nice to see something new in this category.

shit

Really nice... conveys the point of being low on fat really well...
Danda

excellent!

nice. like it.

like the man said..... doucheeeeeeeeee bag
Seeing as you said this from way at the back of the class I'm only guessing you're talking to me, no?
The ad doesn't make sense. Period.
If you did this and feel that my comment was unjustified then by all means, speak on it. But if you're just going to jump in late and say some rubbish because you see the bigger kids doing it, then save it.
dick.
"stay low, move fast"
Doin' it for the points

I don't see where this makes little sense. It's a see-saw metaphor. By not toppling the would-be lighter end of the fry, it illustrates that this is a light mayo. That's the selling message, that's the product benefit. Go buy some. What else is there to understand?
--THE GUEST
The metaphor is inaccurate and I'm slightly drunk.
True story.
"stay low, move fast"
Doin' it for the points

freakin creatives.
It's a nice idea, but the art feels a little too contrived.
But what do I know? I'm only a writer.

fantastic
se ha visto demasiado esta idea
joancordoves.blogspot.com

Me: Hey, Disco Munky.
DM: What?
Me: Shut the FUCK up!
DM: *puts finger on "me's" lips* shhhhhh........don't fight it.
"Me": But it hurts inside
DM: You know you want it.
"Me": *Turns head to one side* Hold me.
DM: I'll do more than that *Licks finger*
"Me": But it's not even my birthday.
DM: Hold still
"Me": It's your clumsy digits!
DM: I said hold still. OW!
"Me": Work it in there....awww yeah...that's it..................
And Boom goes the dynamite!
Doin' it for the points


ㅇ_ㅇ.