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Keep black strong, 3

Campaign
Agency Network: 
Published/Aired: 
June 2008
MIR Black:  Keep black strong, 3

Description

Print advertisement created by TBWA, France for MIR Black, within the category: House, Garden.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse
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Prof's picture

Cute and all, but not gold-worthy in my opinion.

Prof
Activity Score 1449
Copywriter |

Quite really.

MCP's picture

Not at all, especially when it was done, same idea and everything before. Can't remember what the product was but it was a bull's face made out of a black wool jersey - also 'keeps black strong'.
Done done done.

MCP
Activity Score 231
Copywriter
DaveAd's picture
DaveAd
Activity Score 16
Akademie U5
Wordnerd's picture

I like it a lot. this is a cute, entertaining campaign for a detergent that doesn't claim to save the world. well done and i don't see the bulls face you describe is the same idea

Wordnerd
Activity Score 6692
Copywriter
flavourfish's picture

A bull in clothing wouldnt be "the same" for me.
I would like to see the ad with the bull. I think this is good and original.

flavourfish
Activity Score 125
Byavisen Bergen
mishkaa's picture

oooo i don't get it.

maybe i am sleepy.....

mishkaa
Activity Score 296
Vege Pop's picture

I love the amount of weird stories in these ads!! TBWA/Paris you have done it again!!!

Congrats with the gold in Cannes!

Vege Pop
Activity Score 84
Art Director
SandMan69's picture

A French agency promoting "Blackness"??....oh wait it's for detergent. They can keep on, keeping on.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Tapper's picture

fking crazy

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Kateter's picture

the only target this really works for is cannes jury.

for the rest of the general public it's exactly what it's suppose to get rid off: crap.

Kateter
Activity Score 2029
Copywriter
leaking bucket.'s picture

These are great. Nice and fresh.

Does anyone have a link for the "bull" ad?

leaking bucket.
Activity Score 136

That's my first thought...

thirty6chambers's picture

This is just eye candy. That's it. Not much of an idea here. So they came up with another way to say "keep your clothes looking black" and then did a ton of see-say/pun visuals. Props on the execution though. Shouldn't have won a Gold unless there was some sort of "craft" category...

thirty6chambers
Activity Score 1464
Art Director
obladis's picture

Fucking crazy nice and new!

I think this is the best print of the year. Again TBWA/paris create a new lenguage for prints. Congratulation.

obladis
Activity Score 298
art director
slim's picture

ethereal art direction ... this is the 'Thai SPCA' of 2008

slim
Activity Score 1047
Copywriter
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