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Keep black strong, 1

Campaign
Agency Network: 
Published/Aired: 
June 2008
MIR Black:  Keep black strong, 1

Description

Print advertisement created by TBWA, France for MIR Black, within the category: House, Garden.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse
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Highest Rated

seba-romero's picture

I'm just wondering if these are going to call the real customers attention... I mean house women who buy moat of the these kind of product...

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
seba-romero's picture

I'm just wondering if these are going to call the real customers attention... I mean house women who buy moat of the these kind of product...

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
leaking bucket.'s picture

I think they will. Most house wives have kids and are tuned into their children and their toys etc. They will also identify with the daily "battle" they face in keeping their clothes clean and the blacks black.

I like these a lot. Nice and fresh approach to an over-advertised product.

leaking bucket.
Activity Score 136

That's my first thought...

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