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Totem

Campaign
Agency Network: 
Published/Aired: 
December 2010
Like
20
Views
1528
Mint Z:  Totem

Description

Photographer: Artli Ali / Anka!

Print advertisement created by Creative Juice, Indonesia for Mint Z, within the category: Confectionery, Snacks.

Caption

Improved chewing skill

Advertising Agency: Creative Juice, Indonesia
Chief Creative Officer: Thirasak Tanapatanakul
Creative Director: Wahyu Kentjana
Art Director: Richard Atmadja
Copywriter: Desy Olivya
Graphic Designers: Dewi Simanjuntak, Yusuf Wahyudi, Endra Nur
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JKW's picture

The better of the three...

JKW
Activity Score 227
Art Director
JeffGreenhouse's picture

Cute. Seems like the trend is to make the copy smaller and smaller and smaller. This one's almost invisible, but at least the visual is so clean that you can spot it and get the whole point.

JeffGreenhouse
Activity Score 310
naughtsoofamous's picture

Too clever. Good execution though.

naughtsoofamous
Activity Score 6
luispiter's picture

interesting.. i like it

luispiter
Activity Score 2756
comunication
kleenex's picture

Not bad, but not great.

kleenex
Activity Score 58657
Web Designer/Developer
mr.x's picture

I agree. What is up with the micro-copy? Good idea though.

mr.x
Activity Score 998
Forsbergs Skola
Roger Keynes's picture

Took a minute... but it got me in.
I love ads that can do that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

vandervader's picture

this one is the best of the three.

vandervader
Activity Score 12
shahidali's picture

Like the simplicity of the idea. Wonder how would it have looked had it been kept raw (the way it gets after real chewing). Would the TG connect better?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jackblack's picture

Funny. But I couldnt' read the payoff or make out the logo.

jackblack
Activity Score 2362
Art Director
Sdb's picture

lovely

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
CuriousPencil's picture

"Chewing skill" is important if you're a child moving to solid food from milk. Chewing as an adult is not a skill. This campaign smacks of desperation, like some client wanting to launch a Hubba Bubba competition to blow the biggest bubble, without the product to back it up.

Gonna mark this down to LostInTranslation. Otherwise it's a whole generation of gullibility, and I'm not quite ready for that just yet.

CuriousPencil
Activity Score 4225
Copywriter
fotdot's picture

Wow. I really need my grandpa glasses. Cannot read. Not good for this ad.

fotdot
Activity Score 673
Creative Director
the_lizard_king's picture

Nice concept... A bit stretched but goes with the personality of the product. Great work

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

kondensofke's picture

haha, loved it

kondensofke
Activity Score 336
VU
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