Agency Network: 
June 2010
Mint Museum of Toys:  Dolls


Print advertisement created by Y&R, Singapore for Mint Museum of Toys, within the category: Gaming.


Little girls always used dolls as a means of escape.
In the 1920's it was the only way out of the brothels of China.
While their sisters in the West were marching for their right to vote,
life for women was unforgivingly harsh in pre-communist China.
Which is the Door of Hope Dolls at Mint Museum of Joys is now the most authentic record of what life was like nestled between century-old shop houses opposite The Raffles Hotel, this museum is dedicated to archiving one of the world's finest and most desirable collection of themed toys. All in their prisitne glory.

Advertising Agency: Y&R, Singapore
Chief Creative Officer: Marcus Rebeschini
Executive Creative Director: James Procter
Creative Director: Mark Fong
Copywriter: Mark Fong
Art Director: Somjai Satjatham
Illustrator: Magic Cube/Sam Ng
Photographer: Teo Studio
Typographer: Somjai Satjatham
Prop Master: Kin Yee
Account Manager: Chanderni Devi
Account Supervisor: Anthony Khoo
Art Buyer: Kirby Ho
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Highest Rated

Guest's picture

Forget readability! This is why you try harder to read it! I think this is brilliant!

Blashyrkh's picture

Come on, everyone knows that is not the right typeface for such a long text. Adding it as a part of the object makes it even boring.

Activity Score 32890
Art Director
Guest's picture

Once again, visually interesting, but unreadable.

MJStinson77's picture

Same as the last one, nice visual with unreadable copy.

Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

jackmoore257's picture

nicely done

Activity Score 203
Ad_me's picture


Activity Score 80
Guest's picture

Feels like a crime against readability. If the main tagline, didn't break up so much it would be a lot better.

AssassinX's picture

Very nice visual but the fonts... OMG... I think even the client cannot read these words.

Activity Score 1325
Guest's picture

I was passing by this museum and wondering what was this about. not sure if I had saw this ads first I would have go in... and the doll looks creepy

Guest's picture

Forget readability! This is why you try harder to read it! I think this is brilliant!

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