In Paraguay, people deprived of liberty manufacture products in prisons to market them to society and help their families financially. Although the public is limited, the Pandemic aggravated it more but it was also the inspiration to create the first online platform of 18 prisons across the country: Latente.
Print advertisement created by Ogilvy, Paraguay for Ministry of Justice Paraguay, within the category: Public Interest, NGO.
General Creative Director: Rodrigo Villamayor
Creative Director: Diego Brítez
Creative Director: Horacio López
Creative Director: Diego Gómez
Art Director: Diego Brítez
Art Director: Fuh Bobadilla
Copywriter: Camila Bonamigo
Copywriter: Aixa Aquino
Copywriter: Analía Lovato
Designer: Horacio González
Designer: Danna Ríos
Designer: Martín Vega
Account Executive: Luján Loizeau
Production Director: Adriana Ferreira