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Rollercoaster

Agency Network: 
Published/Aired: 
June 2010
Mini:  Rollercoaster
Mini Print Ad -  Rollercoaster

Description

Print advertisement created by DDB, Philippines for Mini, within the category: Automotive.

Advertising Agency: DDB DM9JAYMESYFU, Makati City, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Louie Sotto
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producers: Sheila Villanueva, Jess Ramo
Illustrator: Pinoy Reyes (3d Artist), Allan Montayre
Account Manager: Junette Laxamana
Account Supervisor: Ronald Barreiro
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Jupiter's picture

nice concept....just too much trees and weird curves...execution still needs some work...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Adaddicted's picture

had enough...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Blashyrkh's picture

I like the way of execution but that lower road doesn't lead anywhere to the house, or...who cares?

Blashyrkh
Activity Score 32890
Art Director
ivan's picture
ivan
Creative Director at Ads of the World
Jupiter's picture

thanks Ivan...those early works are so much better art wise...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Hiperion's picture

Strange imperfection... i love it and i don´t know why..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.

Nothing new here.

Guest
Guest's picture

I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.

Nothing new here.

Guest
thedesignaddict's picture

I've seen the roller coaster used MANY times in car print ads. Cadillac and Pontiac for starters. The art is nice, so I'll give it a pass.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Reality Check's picture

Mini Cooper: Rollercoaster is a thrilling, exhilarating ride on a fast machine.

Reality Check
Activity Score 2549
Sven Gali's picture

A bit busy, but I still like it.

Sven Gali
Activity Score 845
Photographer
Guest's picture

The first time i saw roller coaster car ad is Peugeot 206 and it also came with TVC !

Guest
Libor Oubrecht's picture

Cool enough!
Perfectly fits to the brand.

Libor Oubrecht
Activity Score 309
Copywriter
TommyO's picture

So, driving a mini cooper is very very frightening. OK.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Nothing new. Won a Silver Lion in Cannes though.

Guest
Guest's picture

i cant understand how people are saying that they cant understand the brand i think it fits perfectly! :)

Guest
mniclim's picture

Art direction = good. Rollercoaster ride idea? Thrilling but will surely scare a lot of people.

mniclim
Activity Score 20
Other at HR - Logica Philippines
stellalala's picture

When I saw this, I thought it was REALLY good since I thought it was a mini car coaster (you know... those mini toys in department stores). I thought it was a hyperbole for Mini Cooper.

stellalala
Activity Score 3
Graphic Designer at UST Manila
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