Advertisement

Rain

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Plantage, Germany for Mini, within the category: Automotive.

Caption

The New Mini Cabrio. Always Open.

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Johannes Jost, Janine Jales
Copywriters: Martin Beswick, Benjamin Schwarz
Photographer: Simon Puschmann
Retoucher: Zerone
Log in or register to post comments
MatMad's picture

Cool campaign. Typical Mini attitude. I like the headlines and the straight forward design.

MatMad
Activity Score 28
Spinnaker's picture

Nice 'n simple. Fun lines. Like 'em.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

ginu's picture

only this one seems good.. in the series...

ginu
Activity Score 140
Web Designer/Developer at chennai
just write's picture

what's the idea?????????? RAIN is 4 letter word so what???????

just write
Activity Score 651
Copywriter at Banyantree communications
ivan's picture

It means it's just a word. It's unimportant. It's meant to be ironic.

ivan
Creative Director at Ads of the World
Guest's picture

rain is the 4 letters of MINI

Guest
NastyJester's picture

Your parents must be so proud of your private schooling.

NastyJester
Activity Score 740
Copywriter
Guest's picture

We supose to got wet, frozen or something? Is that a POSITIVE point? I don't think so, sorry!

Guest
NastyJester's picture

I think the photography is sexy as hell, but I agree with the other comments... these are just not as fun as most Mini adverts.

NastyJester
Activity Score 740
Copywriter
Guest's picture

i like. mini always had nice headlines with a sense of irony and attitude. seems that most people here don't understand irony and rather prefer straight forward headlines like "great car, cheap, buy it now". Maybe add some naked chicks and everyone would praise the ads.

Guest
Guest's picture

coooooooooool

Guest
Guest's picture

i agree with comments of the above.....naked girls et al.....but the ads are nicely executed....good headlines and as is the usual style of mini with the big headlines.....it really catches attention....good photography too.....

Guest
Mantufayo's picture

S (1) H (2) I (3) T (4)

Mantufayo
Activity Score 580
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement