Ponies

Agency Network: 
Published/Aired: 
January 2011
Mini:  Ponies
Mini Print Ad -  Ponies

Description

Print advertisement created by BBDO, Israel for Mini, within the category: Automotive.

Caption

Mini Cooper S. 184 hp.

Advertising agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Head Team creative Director: Igal Ezra
Copywriter: Orel Bitan, Kobi Cohen
Art Director: Evgeni Zlatopolsky
Photoshop: Amit Hendler
VP Account Manager: Dror Tankus
Account Director: Eyal Blechman
Account Supervisor: Roni Marian
Account Manager: Meirav Ben-Ari
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Billoughsby's picture

I love the ponies

Billoughsby
Activity Score 5160
Art Director |

That's it.

tytpol's picture

Like it much. Not less. More.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

newhorizon's picture

smart idea, good execution... great work!

newhorizon
Activity Score 9
CuriousPencil's picture

At last, inevitability. Thundrous applause for this only... any ADs there want to rankle the audience with some shadow comments about the front-of-house pony?

No?

Good, just the clapping sheep then.

CuriousPencil
Activity Score 4225
Copywriter
fotdot's picture

Cool.

fotdot
Activity Score 674
Creative Director
luispiter's picture

jajajaja avery nice... i love it

luispiter
Activity Score 2756
comunication
suresh90's picture

cool stuff :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

shekhar_halder's picture

execution is superb !!

shekhar_halder
Activity Score 4
Copywriter
Rt's picture

idea is OK but the terrible photoshop work is embarrassing- the plants they're stepping on look like it was done by a blind photoshopist.

Rt
Activity Score 54
Art Director
Sdb's picture

Blatant..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
jackmancer2017's picture

Hehe it's cute - photoshop seems very vague indeed.

jackmancer2017
Geimima's picture

how those mini horses beat big horses?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Cutarica's picture

doesn't matter! you get 184 ponies man!!! =D

Cutarica
Activity Score 3451
Illustrator
Lazarus's picture

Ha. Funny.

Lazarus
Activity Score 1537
Creative Director
Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

CuriousPencil's picture

.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Can't help but think someone's been studying at the 'one-card game of Snap' school of thought. Any photo of wild horses captured like that is going to involve the herd not running into the camera/photographer. Though I do recall that winning photo in a still from Champion the Wonder Horse, way back.

CuriousPencil
Activity Score 4225
Copywriter
ambareesha's picture

clear

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Davosk's picture

- The kind of idea that begs to be analysed.
- It looks like the AD has done the illustration, should have used expert in PS for the final execution.
- Overall, it's not a MINI ad.

Nice try.

Davosk
Activity Score 4811
Art Director
zacomic's picture

Genial!!!

zacomic
Activity Score 77
Creative Director at TBWA |

---------------------------------
Olvin Rivera
zacomic.blogspot.com

Billoughsby's picture

It's not slick. But tell me, is it possible we're edging here into an area of expressionistic Photoshop (if you will) where it is intentional that it not look as nailed down as an electronics ad? Maybe the hooves and legs are supposed to disappear here and there. Maybe there are supposed to be 7 different light sources. Maybe the dodgy stab at selective focus is intentional. Of course such a notion will drive image professionals bonkers. 'Not saying "let's learn to love sloppy work". I'm just saying should we be asking ourselves if this feels good rather than is it correct? (Am I the only one who has seen the time when an "image professional" sanitized and sapped the vigor out of a down and dirty Photoshop layout by an AD?)

Billoughsby
Activity Score 5160
Art Director |

That's it.

CuriousPencil's picture

Billoughsby you're stretching flexibility into fluid here, and I for one think that approach should be extended to a more lenient eye on the copy side of things to. More metaphors, less similes. a Fewer distinct boundry when it comes to correct capitalization and maybe even spelling isself or consistency in capitalisation for a start; and lets allow these creatives to let lose on their own rulebooks they make themself so we can enjoy the real thinking behind the thought of the idea their telling us. Who knows, we may see the day when ads are so good we almost dont know there done by professionals.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

"we may see the day when ads are so good we almost don't know there done by professionals"

That's genius! Thanks for refreshing the dialog here.

Billoughsby
Activity Score 5160
Art Director |

That's it.

CuriousPencil's picture

See, you couldn't help but add an apostrophe that wasn't there in the original - THAT'S ingrained professionalism right there.

CuriousPencil
Activity Score 4225
Copywriter
manumartin5's picture

powerful...!

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
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