Lamp post

Agency Network: 
February 2013
Mini Print Ad -  Lamp post

Also From This Campaign 3


MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.

Print advertisement created by FCB, New Zealand for Mini, within the category: Automotive.


See the world’s first driving dog.

Advertising Agency: Draft FBC, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Peter Vegas, Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Photographer: Nick Smith
Retoucher: Nick Smith / Light Farm
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ivan's picture
Creative Director at Ads of the World
kleenex's picture

How did these ads even the green light!?!?!?!

Activity Score 52778
Web Designer/Developer
bakamono's picture

So is this for dogs, cars or dog owners or potential dog customers?

Activity Score 1002

because therefore it is