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Injured Text, V

Campaign
Agency Network: 
Published/Aired: 
May 2013
Mini:  Injured Text, V

Description

Photographer: Adolfo Fiori / Fhmtcgi : Jef Prod

Print advertisement created by Publicis, Mexico for Mini, within the category: Automotive.

Caption

Texing and driving don’t mix.

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Héctor Fernández Maldonado
Creative Directors: Jessica Apellániz, Luis Enríquez
Copywriter: Jessica Apellániz
Art Directors: Bastien Grisolet, Luis Enríquez
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Andrej Troha's picture

Well, that's interestingly close: http://adsoftheworld.com/media/print/mercedesbenz_letters_2
Joe la Pompe to the rescue!

Andrej Troha
Activity Score 613
kleenex's picture

And that was the GOOD ad. Not this one.

kleenex
Activity Score 58793
Web Designer/Developer
RyanT's picture

In fact that was done long time ago. But the other campaign have the designer/creator collaboration: http://www.behance.net/andreasscheiger

RyanT
Activity Score 28
luchogzlz's picture

What a crap. This designer will love to know about that. Heads up Publicis, here comes a lawsuit...

luchogzlz
Activity Score 67
General Manager
Lamotta's picture
Lamotta
Activity Score 52
mmackinven's picture

I have a feeling that these ads were in production before the other one, quite a lot of work went into the ambient executions, couple of months I'd say?
http://www.youtube.com/watch?feature=endscreen&v=8VIGSSHD3Bw&NR=1

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

salil.sharma's picture

Lovely Campaign ! Specially I Like Execution ! Designer You are R@cking

salil.sharma
Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

new is better's picture

ostentosa y básica

new is better
Activity Score 125
Creative Director
Krzysztof_jagielo's picture

I prefer mercedes with operation and very ascetic graphism of type. There is so much more tension.

Nonetheless everything started from this point, years ago!!! http://25.media.tumblr.com/vVmbDWseNmtv8yebhLlwlLYbo1_500.jpg

Krzysztof_jagielo
Activity Score 33
Art Director at Hypermedia Isobar
voldemor's picture

"text and drive ads" is trending topic

voldemor
Activity Score 50
Copywriter
Megalof's picture

Broken bones inside metal are disturbing. Guess that was the idea...

Megalof
Activity Score 54
Art Director
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