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Ice

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Plantage, Germany for Mini, within the category: Automotive.

Caption

Coming Soon. The New Mini Cabrio. Always Open.

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Guest's picture

Now i really want buy a cabrio...thank you

Guest
Guest's picture

Muestran un defecto del mini?
Ni loco lo compro si me voy a mojar y morir de frío.

Guest
gioborde's picture

uyuy...madre mia.....si ud cree ke mojarse por estar en un convertible es un "DEFECTO"..esta un poco mal....esa es una consecuencia, no un defecto....pasa en cualquier convertible...sinembargo...creativamente, el camino es muy vago..

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

Ok, pero es una consecuencia que nos muestra una desventaja. Lo cual se transforma en un defecto del producto.
¿Entendés o necesitás un dibujito explicativo?

Guest
gioborde's picture

Creo necesitar un dibujito explicativo. Aki no veo defecto alguno, todo depende del tono con el ke se comuinica, y en este caso el tono no pasa de ser una hiperbole al placer de tener abierto el convertible...."no importa ke llueva, o nieve, me gusta mi mini abierto", de eso se trata, es muy obvio ke no han kedado "atrapados" en la interperie por accidente....hay ke aprender a interpretar, pero igual...es mi punto de vista....ud tiene el suyo...saludo.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Ad_Man's picture

I really don't like the blur around the top of the head.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

John LaRoche's picture

wow, very nice.

John LaRoche
Activity Score 14
Guest's picture

Bad artdirection/photo... could be much better.

Guest
mrckais's picture

creo que lo unico malo de la campaña es que es un tanto ambigua y genera estos 2 puntos de vista diferentes, por esa razon creo que la campaña pudo ser un poco mas clara, no tan confusa, sin embargo da de que hablar, y eso ya es algo bueno.

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

OMG... financial crisis?

Guest
Guest's picture

Already done for the smart cabrio in 2004in Brussels Belgium.
Recycling same ideas are boring!!!!!!!!!

Guest
Guest's picture

funny dude. not the newest of ideas but cool.

Guest
Guest's picture

bad art. Disgusting!

Guest
Guest's picture

SIXT would done this better

Guest
Guest's picture

unbelievably bad art direction! idea is also bad.

Guest
Guest's picture

I own a MINI and find these ads SCARY and not adorable at all. MINIs are all about cute and fun, I actually thought these were a joke at first! I wish they were! YIKES!

Guest
ericofthedead's picture

I like the imaginary, and I am always a sucker for an ad that doesn't show what it's selling.

ericofthedead
Activity Score 64
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